"Kindle for PC" Now Available - The Free Application for Reading Kindle Books Available on the PC Today for Readers Around the World

Latest Kindle application brings more than 360,000 Kindle books, including New
York Times Bestsellers and New Releases, to the PC

SEATTLE--(Business Wire)--
Amazon.com, Inc. (NASDAQ:AMZN) today announced the availability of "Kindle for
PC," the free application that lets readers around the world enjoy Kindle books
on their personal computers (PC). The U.S. Kindle Store
(www.amazon.com/kindlestore) currently offers more than 360,000 books, including
New Releases and 101 of 112 New York Times Bestsellers, which are typically
$9.99 or less. The Kindle Store is the only place to find some of today`s most
popular books in digital format. Kindle books can now be read on the Kindle,
Kindle DX, iPhone, iPod touch and PC. Kindle for PC is now available as a free
download to readers in over 100 countries at www.amazon.com/KindleforPC.

Kindle for PC features Amazon`s Whispersync technology that automatically saves
and synchronizes bookmarks and last page read across devices. Whether you read
Kindle books on a Kindle, Kindle DX, or one of the free Kindle applications, you
can always have your reading with you and never lose your place. With Kindle for
PC, you can read some on your PC, read some on your Kindle, and always pick up
right where you left off. Whispersync helped make the Kindle for iPhone
application the most popular books app in the Apple App Store.

"Kindle for PC is the perfect companion application for customers who own a
Kindle or Kindle DX," said Ian Freed, vice president, Amazon Kindle. "Kindle for
PC is also a great way for people around the world to access a huge selection
from the Kindle Store and read the most popular books of today even if they
don`t yet have a Kindle."

With Kindle for PC, readers can take advantage of the following features:

* Purchase, download and read hundreds of thousands of books available in the
Kindle Store
* Read the beginning of any book for free before they buy
* Access their library of previously purchased Kindle books stored on Amazon`s
servers for free
* Read books in full color including children`s books, cookbooks, travel books,
textbooks and graphic novels
* Choose from more than 10 different font sizes and adjust words per line
* Add and automatically synchronize bookmarks and last page read
* View notes and highlights marked on Kindle, Kindle DX, iPhone, and iPod touch
* Zoom in and out of text with a pinch of the fingers (Windows 7 users only)
* Turn pages with a finger swipe (available in a future release for Windows 7
users)

Microsoft demonstrated Kindle for PC for the first time ever at the Windows 7
launch event last month in New York City. Kindle for PC takes advantage of
capabilities in the new Windows 7, including Windows Touch technology. In
addition to Windows 7, Kindle for PC is also compatible with Windows XP and
Windows Vista.

Kindle for PC is available for free download at www.amazon.com/KindleforPC.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon media hotline, 206-266-7180

Copyright Business Wire 2009