Sports Bras Are the Best Way to Defeat Breast Pain, Says HerRoom.com

DALLAS, TX, Mar 05 (MARKET WIRE) --
According to a research study in the UK more than half of all women
experience breast pain. Correct support is the best way to relieve this pain
and improve the quality of life for women who have this problem. HerRoom.com,
a leading online lingerie retailer and creators of The Bounce Test, a series of
videos showing the effectiveness of sports bras designed for high-impact
sports, spoke with Dr. Joanna Scurr, a biomechanics professor at the
University of Portsmouth, about her research into breast movement during
exercise
and the issue of breast pain.

"Breast pain has not received much attention in the past," says Dr. Scurr.
"It's
not just a cyclical problem. Some women, like myself, have pain throughout the
month and it is worse when we exercise." Contrary to popular belief, breast
pain does not only affect large-breasted women. Dr. Scurr has tested
subjects from an A cup to a JJ. Breast pain can affect breasts of any size.

The incidence of breast pain is highly under-reported, says Dr Scurr.
Womendon't tell their doctor about it as they feel it's not a 'real' health
concern.
Subjects in her study were surprised and relieved to learn that it is in fact
a major health issue for many women and it can affect their quality of life.

New findings in Dr. Scurr's research show that breasts don't only move up
and down -- they also move side-to-side and back and forth. The biggest increase
in movement is actually at low-impact activities, such as changing from a walk
to
a slow jog, so it is not only women who do high-impact sports who need a good
sports
bra.

Another UK study on treatment of breast pain compared the use of
medicationagainst correct breast support that limits motion. A good sports bra
won
hands down. There are two types of sports bras, explains Dr. Scurr. One
isa compression bra that attempts to flatten the breast against the body and
the other is called an encapsulation bra, which holds each breast individually.
Her scientific testing has shown that the encapsulation sports bra is the
most effective design.

HerRoom.com has tested over 30 makes of sports bras designed for high-impact
sports to show how effective they are at reducing the movement of the breasts
while exercising. You can listen to the interview with Dr. Scurr and see The
Bounce Test sports bra videos at www.HerRoom.com.

Video-Link Available: here

Image Available: here

Contact:
Tomima Edmark
214-691-1191
tomima@andragroup.com

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