High Growth Forecasted for the Mobile Security & Anti-virus Market

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report
related to the Wireless industry is available in its catalogue.

Mobile Security & Anti-virus Report

To order this report:

www.reportlinker.com/p076228/2008/02/07/Mobile-Security--Anti-viru
s-Report.html

Malware is targeting mobile phones and networks. So far it hasn't
been as infectious as its PC counterparts, but visiongain believes it
is only a matter of time before a large scale case makes network
operators and handset manufacturers really sit up and take notice. Is
your company up-to-speed? It should be and this new report will ensure
you are.

In 2006 the global mobile malware protection market was valued at
$334 million. Visiongain's new report highlights and forecasts the
growth of this area through till 2012 but what will the value of it be
then? This report tells you. The growth for mobile security is driven
by the global economy which impacts business of all sizes and where
connectivity is at the core of all business activities. You must stay
fully informed of how this market is going to develop over the next 5
years.

Phones have become more sophisticated. The alignment of the
handset and PC means interconnectivity is broader. File transfers
through the mobile network has been joined by files transfers from one
phone to another. With Bluetooth and competing protocols making it
increasingly easy to share files then the ability to share viruses has
also increased. Even SMEs, which may be operating only at a regional
or national level, cannot escape that global connectivity. Their
suppliers may be large multinationals whose employees are equipped
with mobile devices that most likely hold sensitive information about
their business. Where those devices become infected with malware the
risk to the data and potential to access networks of their clients
would be compromised thus putting at risks those SMEs that thought
they were at low risk of attacks.

Key trends remain that will impact strongly on the mobile security
success:

Demand for mobile devices still strong

Cost of devices continue to fall

Industry participants are growing through M&A and alliances

False sense of securityWith battery problems and increased memory
requirements today's anti-malware software for mobile platforms eats
up mobile CPU. Smartphones are becoming more powerful and which should
render this a non-issue, but lower-range phones may not have the
strength to run the necessary security applications. Unless the
security manufacturers act on this virus' will be prevalent.

This report analysis in-depth mobile security solutions from AV
vendors in relation to vertical markets such as consumers, SMEs, large
enterprises and mobile operators. Forecasts are provided and discussed
in terms of geographical and technological markets, and the factors
that are driving forward AV demand are discussed in this report for
each of the above vertical markets. Data traffic is analysed and
discussed in relation to growing mobile operators ARPU and AV
requirements. The report also provides strategies and recommendations
that are applicable to mobile operators, AV vendors and associated
industry participants.

This report argues that AV is going to become a necessary
application for mobile operators as well as a requirement for
industries of all sizes that use smart devices to access their
business networks. It will also become a valuable application for
consumers wanting to protect expensive smart devices from malware and
virus attacks. The report outlines hurdles and measures that companies
need to implement in order to remain competitive.

By reading this report you will gain a clear understanding of

How this market sector will grow in value

What significance and impact wireless anti-virus products will
have on the mobile telecoms market

What effect virus attacks have previously had, and what they could
inflict on mobile devices in the future;

The challenges and issues facing participants in the wireless
anti-virus markets

What the attitudes and expectations of end-users are regarding
protectionMobile operators

Understand how a virus on your network would impact throughout
your business and how to protect you and your subscribers

AV vendors

Learn what services and business models are needed to develop the
AV market. Find out about business and technological issues that will
impact on your business.

Investment companies

Learn what are the requirements for a successful deployment of
bundle services, the development of triple and quadruple play services
and products, and gain an insight into investment opportunities.

To stay up-to-date and fully informed of the developments in the
handset and networked anti-virus market, you must read this report
today. With over 130 dedicated pages, this is the leading report
available.

Please Note: Reports are sold based on the user licenses
indicated. The Publisher delivers the report in Flash format via the
publisher website, allowing viewing and printing capabilities only.
Within one to two business days after placing the order, the Publisher
will email the client with information on accessing their purchase.
Prior to initiating fulfillment of an order, the client will be
required to sign a document detailing the purchase terms for a
publication from this publisher.

Chapter 1. Executive Summary

1.1 A global demand for mobile malware solution

1.2 Major technology trends

1.2.1 Devices embedded with anti-virus solution hit the market

1.3 Major market trends

1.3.1 Demand for mobile devices still strong

1.3.2 Cost of devices continue to fall

1.3.3 Industry participants are growing through M&A and alliances

1.3.4 False sense of security

1.4 Major competitive factors

1.4.1 Pricing

1.4.2 Operating systems

1.5 Conclusions

Chapter 2. Introduction to the mobile anti-virus and mobile
security markets.

2.1 Overview

Figure 2.1: Infamous Mobile Threats (2004-2006)

2.2 Virus development

2.2.1 Virus requirements

2.2.2 Current virus threat

2.2.2.1 Virus threats to date

2.3 Targeted operating systems

2.4 Type of mobile malware

2.5 Routes for attacks

2.6 Consequences of virus attacks

2.7 Devices protection

2.8 Carriers and virus

2.8.1 FMC

2.8.2 Technologies implications

2.8.3 Service considerations

2.8.4 Internet access

2.8.5 Unified Threat Management (UTM)

2.9 Hardware vendors and virus

2.10 Consumers and virus

2.11 Enterprises and virus

2.11.1 Policies

2.11.2 Procedure

2.11.3 Software selection

2.12 Methodology

2.12.1 Organisation of the Report

2.12.2 Objectives and Focus of the Report

Chapter 3. Industry Overview

3.1 Industry Definitions

3.2 Industry Development

3.2.1 Target market for AV players

3.3 Target devices

3.4 O/S development

Table 3.1: Global O/S vendors market share

Figure 3.1 Mobile Software landscape

3.4.1 Principal O/S

3.4.1.1 Microsoft

3.4.1.2 Symbian

3.4.1.3 PalmSource

3.5 Over the air (OTA) services

3.6 Prospect for large-scale virus attack

3.7 Cars as potential target

3.8 Source of infection

3.8.1 Malware

3.8.1.1 Trojans

3.8.1.2 Virus

3.8.1.3 Worms

3.9 Challenges

3.9.1 O/S variances challenge AV vendors

3.9.2 Education still needed

3.9.3 Consumers should not be neglected

3.10 Industry Structure

Figure 3.2: Structure of the Anti-Virus Market

Figure 3.3: Main mobile AV vendors, 2007 (was 3.4)

Figure 3.4: PDA and Smartphone vendors by O/S, 2007

3.11 Operating Systems Trends

3.12 Industry Organisations

3.13 Industry Issue

3.13.1 Mobile operators & churn

3.13.2 End-user issues

3.13.2.1 Ease of use software wanted

3.13.3 Application issues

3.13.3.1 Over the Air

3.13.3.2 O/S capacity limit development

3.14 Distribution Channels

3.14.1 Direct Sales Channels

3.14.2 Resellers

3.14.3 Direct Mail and Catalogue Sales

3.14.4 Value-Added Resellers Channel

3.14.5 Systems Integrators

3.14.6 Service Providers Channel

3.14.7 Reseller Channel

3.15 Business models

3.15.1 Retail model

3.15.2 Enterprise model

3.15.3 Operator model

Chapter 4. Market Assessment

4.1 Overview

4.2 Mobile virus market

4.2.1 Market definitions and overview

4.3 Market drivers and restraints

4.3.1 Market drivers

4.3.1.1 Risk assessment

4.3.1.2 Operators are beginning to offer AV protection

4.3.1.3 Growth in shipment of smart devices boosts demand for AV
solutions

4.3.2 Market restraints

4.3.2.1 Lack of major incidents affects demand for AV solutions

4.3.2.2 Lack of End-Users Education still a problem

4.3.2.3 Business models still evolving

4.4 Industry surveys

4.4.1 Symantec

Figure 4.1: Percentage of enterprises that consider mobile data as
a source risk, 2007

Table 4.1: Who feels the pain of a mobile virus outbreak?

Table 4.2: Symantec findings (%) for permitting mobile access to
corporate network, 2006

4.4.2 McAfee

Table 4.3: Operator survey results, 2006

Table 4.4: McAfee findings on the area most affected by mobile
viruses, 2006

4.5 Device disinfection measures and costs

4.6 Risk to Mobile operators

4.7 Mobile operators security stance

Chapter 5. Smart Devices

5.1 Overview

Figure 5.1: Smart device market shares by vendors, 2006

5.2 PDAs forecast

Table: 5.1: PDAs end-users base, 2006-2012

Table: 5.2: PDAs shipments, 2006-2012

5.3 Smartphone forecast

Table: 5.3: Smartphone subsribers base, 2006-2012

5.4 Smartphone shipment

Table 5.4: Smartphone shipments 2006-2012

5.5 Global demand for mobile phones

Table: 5.5: Mobile phone users 2006-2012

5.6 Total market

Table: 5.6: Total mobile security market, 2006-2012

5.6.1 Total security market

Table: 5.7: Total security solutions market, 2006-2012

5.6.2 Mobile vs total protection markets

Table: 5.8: Percentage mobile protection $ against total security
market

5.6.3 Overall mobile security market

Figure 5.9 Percentage of investments as per market segments
against total mobile security market, 2006 -2012

Chapter 6. Device protection

6.1 Overview

6.2 The enterprise market

Table: 6.1: Total enterprise expenditure on mobile protection,
2006-2012

6.2.1 Case Studies Enterprise's Mobile Protection

6.2.2 Enterprise market

6.2.3 Who to target

Table: 6.2: Total number of enterprises 2003

6.2.4 Preferred approach

6.3 Protecting the consumer

Table 6.3: Total consumer expenditure on mobile protection,
2006-2012

6.4 Mobile phone operators

6.4.1 Tier grouping

Table 6.4: Total Mobile Operators/Tier, 2006

6.5 Network protection

6.5.1 Network investments

Table 6.5: Mobile Operators Network Security Investments,
2006-2012

6.7 Network investment patterns

Table 6.6: Mobile Operators: Security Investment as % of Tier
grouping, 2006-2012

6.8 Dealing with infection

Table 6.7: Mobile Operators Investments In Disinfection, 2006-2012

6.8.1 Disinfection costs per Tier grouping

Table 6.8: Mobile Operators: Disinfection Investment as % Tier
grouping, 2006-2012

6.8.2 Recurring protection costs

Table 6.9: Mobile Operators Expanditure on recurring protection
costs, 2006-2012

6.9 Swisscom

Chapter 7. Data Traffic In Today's Mobile Network

7.1 Overview

7.2 Typical Traffic Patterns

Chart 7.1: Daily Traffic carried by a Major European Mobile
Operator

Table 7.1: Daily Data Volume By Traffic Types (North American GSM
Operator Q2 2006)

7.3 Global Data Revenue

Table: 7.2: Mobile Data Revenue 2006-2012

7.3.1 Data Revenue by geographical region

Table 7.3: Leading Mobile Data Operators By Geographical Region,
2006

7.3.2 Increasing Data Revenue

Table 7.4: Percentage revnenue generation by application type,
2012 for leading operator

7.4 Off-line Portal to the rescue of data services

Table 7.5: Growth Of Portal Market, 2006-2012

7.5 Global data traffic

Table 7.6: Global data traffic (Gb), 2006

Table 7.7: Data traffic 2006-2012

Table 7.8: Global Average Data ARPU ($ US), 2006-2012

7.6 Growth of data traffic

Chapter 8. Competitive environment

8.1 Overview

8.1.1 Device development

8.2 Pricing

8.3 Pricing structure

8.3.1 McAfee

8.3.2 Sophos

8.3.3 Symantec

Table 8.1: Symantec Mobile Security Corporate Edition, Device,
Bundle Licence+Basic 12 Months Support

8.4 Business opportunities

8.4.1 Overview

8.4.2 Some of the players

8.4.2.1 AdaptiveMobile

8.4.2.2 ArcSight

8.4.2.3 Azaire Networks'

8.4.2.4 Blue Coat

8.4.2.5 Check Point

8.4.2.6 Crossbeam

8.4.2.7 Fortinet

8.4.2.8 Genesis Communication

8.4.2.9 InnoPath

8.4.2.10 Itris

8.4.2.11 Juniper Networks

8.5 Case study: Opportunity to offer AV solutions

Chapter 9. Key Industry Participants

9.1 Companies Offering Anti-Virus Products

9.1.1 AhnLab

9.1.2 Computer Associates

9.1.3 F-Secure

9.1.4 Kaspersky Lab

9.1.5 McAfee

9.1.5.1 McAfee Mobile Security for Enterprise

9.1.5.1.1 Mobile Security Risk Management for Carriers

9.1.5.2 McAfee Mobile Security for Manufacturers

9.1.6 SMobile Systems

9.1.7 Sophos

9.1.8 SimWorks

9.1.8.1 SimWorks' Anti-Virus

9.1.8.2 SimWorks' SDMS Operator Edition

9.1.9 Symantec

9.1.10 Trend Micro

9.2 Summary

Table 9.1: AV Vendors Market Participation, 2007

Chapter 10. Strategies for Succes

10.1 Strategies based on Pricing

10.2 Strategy Based on Packaging

10.3 Strategies based on Strategic Alliances

10.4 Strategies based on Regional differences

10.5 Recommendations

10.5.1 Marketing Department

10.5.2 Sales Department

10.5.3 Product Development Department

More Details

Companies Mentioned

AdaptiveMobile

Ahn Lab

Alcatel-Lucent

America Online

ArcSight

AT&T

Azaire

Blue Coat Systems

Check Point Software Technologies

China Mobile

China Unicom

Chunghwa Telecom

Cingular

Cisco

Comcast

Commander

Computer Associates

Cox Communications

Crossbeam Systems

Dell

Elisa

Ericsson

European Telecommunications Standards Institute

Facebook

Fortinet

F-Secure

Fujitsu Services

Gateway

Genesis Communication

GSM Association

Handango

HP

InnoPath

International Telecommunication Union

Itris

Juniper Networks

Kaspersky Labs

KDDI

McAfee

Microsoft

Mobilkom Austria

Motorola

MySpace

Nokia

Nokia-Siemens

Network

NTT DoCoMo

O2

Open Mobile Alliance

Open Mobile Terminal Platform

Orange

P&T Luxembourg

PalmSource

Redknee

RIM

Rogers Wireless

SimWorks

SingTel Optus

SK Telecom

SMobile Systems

Sony Ericsson

Sophos

Sprint Nextel

Swisscom

Swisscom Mobile

Symantec

Symbian

Tekla Corporation

Telecom Italia

Telecom Plus

Telecommunications & Internet Association

Telefonica

Telia Sonera

T-Mobile

Trend Micro

Verizon

Vodafone

Wanadoo

Websense

YouTube

Mobile Security & Anti-virus Report

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www.reportlinker.com/p076228/2008/02/07/Mobile-Security--Anti-viru
s-Report.html

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