Healthways Wins Prestigious Innovator Award in Emerging Media

Tue Jul 14, 2009 6:30am EDT
 
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Company Dedicated to Enhancing Well-Being and Improving Health Again Honored as
Leader in Engagement Marketing
NASHVILLE, Tenn.--(Business Wire)--
Healthways, Inc. (NASDAQ: HWAY) today announced its engagement marketing team
was awarded its fourth significant industry award in 2009, the Innovator Award
in the "Emerging Media" category from Summit International Awards. 

For 15 years, Summit International Awards has been dedicated to acknowledging
outstanding achievements in the creative and communications industries.
Healthways was recognized for development of an interactive demonstration of the
Healthways Wellness Portal, which trains users to make the most out of the site.


"In our business, engagement and behavior change is a core competency. Inspiring
people to better lifestyles and healthier behaviors only happens through trust
in the program," said Steve Brueckner, Healthways president and chief operating
officer. "This award is high accolades for us, demonstrating our industry
leading position in engagement." 

The Healthways Wellness Portal makes health improvement easier for users who
have busy lives. The goal of the demonstration is to give users the knowledge
they need to interact with the Wellness Portal to their best advantage. The
Wellness Portal packs a wealth of helpful information and features aimed at
improving health and well-being, including a health risk assessment, a detailed
personal health report and a comprehensive health tracker feature. 

Also in 2009, the engagement marketing team won the E2E Communication Award for
best vehicle or event and two distinctions from the League of American
Communications Professionals` Magellan Awards. 

About Healthways

Healthways is the leading provider of specialized, comprehensive solutions to
help millions of people maintain or improve their health and well-being and, as
a result, reduce overall costs. Healthways` solutions are designed to help
healthy individuals stay healthy, mitigate and slow the progression to disease
associated with family or lifestyle risk factors and promote the best possible
health for those already affected by disease. Our proven, evidence-based
programs provide highly specific and personalized interventions for each
individual in a population, irrespective of age or health status, and are
delivered to consumers by phone, mail, internet and face-to-face interactions,
both domestically and internationally. Healthways also provides a national,
fully accredited complementary and alternative Health Provider Network, offering
convenient access to individuals who seek health services outside of, and in
conjunction with, the traditional healthcare system. For more information,
please visit www.healthways.com. 

About SIA

This organization is dedicated to furthering excellence in the communications
industry. It administers rigorous awards competitions throughout the year with
the goal of recognizing companies that excel. Throughout its fifteen-year
history, the SIA has established itself as one of the premier arbiters of
creative and communication excellence. Companies and individuals, from more than
50 countries and five continents, participate in the awards programs. Using
rigorous evaluative criteria and blind judging processes, its competitions
reward only those firms and individuals truly deserving of special recognition. 





Healthways, Inc.
Melissa Gibbs, 615-614-4466
Melissa.gibbs@healthways.com

Copyright Business Wire 2009

 

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