Healthways Wins Prestigious Innovator Award in Emerging Media
Company Dedicated to Enhancing Well-Being and Improving Health Again Honored as Leader in Engagement Marketing NASHVILLE, Tenn.--(Business Wire)-- Healthways, Inc. (NASDAQ: HWAY) today announced its engagement marketing team was awarded its fourth significant industry award in 2009, the Innovator Award in the "Emerging Media" category from Summit International Awards. For 15 years, Summit International Awards has been dedicated to acknowledging outstanding achievements in the creative and communications industries. Healthways was recognized for development of an interactive demonstration of the Healthways Wellness Portal, which trains users to make the most out of the site. "In our business, engagement and behavior change is a core competency. Inspiring people to better lifestyles and healthier behaviors only happens through trust in the program," said Steve Brueckner, Healthways president and chief operating officer. "This award is high accolades for us, demonstrating our industry leading position in engagement." The Healthways Wellness Portal makes health improvement easier for users who have busy lives. The goal of the demonstration is to give users the knowledge they need to interact with the Wellness Portal to their best advantage. The Wellness Portal packs a wealth of helpful information and features aimed at improving health and well-being, including a health risk assessment, a detailed personal health report and a comprehensive health tracker feature. Also in 2009, the engagement marketing team won the E2E Communication Award for best vehicle or event and two distinctions from the League of American Communications Professionals` Magellan Awards. About Healthways Healthways is the leading provider of specialized, comprehensive solutions to help millions of people maintain or improve their health and well-being and, as a result, reduce overall costs. Healthways` solutions are designed to help healthy individuals stay healthy, mitigate and slow the progression to disease associated with family or lifestyle risk factors and promote the best possible health for those already affected by disease. Our proven, evidence-based programs provide highly specific and personalized interventions for each individual in a population, irrespective of age or health status, and are delivered to consumers by phone, mail, internet and face-to-face interactions, both domestically and internationally. Healthways also provides a national, fully accredited complementary and alternative Health Provider Network, offering convenient access to individuals who seek health services outside of, and in conjunction with, the traditional healthcare system. For more information, please visit www.healthways.com. About SIA This organization is dedicated to furthering excellence in the communications industry. It administers rigorous awards competitions throughout the year with the goal of recognizing companies that excel. Throughout its fifteen-year history, the SIA has established itself as one of the premier arbiters of creative and communication excellence. Companies and individuals, from more than 50 countries and five continents, participate in the awards programs. Using rigorous evaluative criteria and blind judging processes, its competitions reward only those firms and individuals truly deserving of special recognition. Healthways, Inc. Melissa Gibbs, 615-614-4466 Melissa.gibbs@healthways.com Copyright Business Wire 2009
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