Acronis Launches Integrated Deduplication and Backup & Recovery Solution

Acronis Backup & Recovery 10 Boosts Disaster Recovery in Virtual Environments
LONDON--(Business Wire)--
Acronis is today launching Acronis Backup & Recovery 10, a portfolio of disaster
recovery products that combine data deduplication, enhanced support for virtual
environments, and centralised management features based on the vendor`s leading
disk imaging and bare metal technology.

Acronis Backup & Recovery 10 is the next generation of the vendor`s Acronis True
Image solution. It offers data deduplication, a technology which can cut storage
requirements by up to 90% by eliminating backup copies of redundant data, but
until now has been reserved for larger organisations due to its high cost.
Acronis Backup & Recovery 10 offers the industry`s most cost-effectivesoftware
deduplication solution, without the need to purchase additional hardware.

Acronis Backup & Recovery 10 is capable of backing up and restoring any
Microsoft or Linux-based servers or workstations to their full operating state
prior to any failure. This comprises the entire hard disk including operating
system, or individual applications, updates, settings, and data. By adding new
capabilities to its products, Acronis also allows small, medium, and large
organisations to simply automate backup and disaster recovery processes across
both physical and virtual environments, including physical to virtual migration
capabilities, in a single solution.

Acronis Backup & Recovery 10 supports virtual environments from VMware,
Microsoft Hyper-V, Citrix Xensource and Parallels. The product includes a new
host-based Virtual Machine (VM) backup agent, enabling backup and restore of
live VMs through VMware ESX and Microsoft Hyper-V APIs without installing a
client in each VM.

Acronis Backup & Recovery 10 allows personnel and time savings with a
centralised, policy-based management for distributed IT systems and
infrastructures. The solution has the ability to scale to thousands of machines,
enabling an IT administrator to design and execute a backup strategy around the
globe and match the growth of a business.

"IT buyers today are demanding that backup and recovery solutions deliver the
value that comes from greater efficiency, manageability, and scalability," said
Dave Russell, research vice president, Gartner Inc. "The common denominator is
that organisations, regardless of size, are striving to maximise the impact of
their technology initiatives. They will require such important features as using
one product for both virtual and physical backup, data deduplication for faster
and more efficient backups, and the ability to manage every backup processes
from a single console."

"Acronis has expanded its market focus to better address the needs of large
organisations while continuing to deliver unprecedented features and functions
for small and medium-size companies," said Jason Donahue, Acronis President and
CEO. "Acronis is rebranding the entire product line to reinforce that Acronis
Backup & Recovery 10 delivers significantly more capability than our already
successful Acronis True Image family. At the same time, Acronis remains the
industry`s easiest-to-use backup and recovery application."

Small and medium-sized businesses can now take advantage of enterprise-class
services, at a very affordable price, in an easy-to-use package for backing up
and recovering critical data to or from disk, ftp, optical and tape devices at
industry-leading speeds. Restoring a complete system, PC, workstation, or
server, can be done in minutes, not hours or days.

At a time when organisations are reducing spend on hardware, Acronis allows
administrators to leverage existing platforms without further investment. With
the Acronis Backup & Recovery 10 Universal Restore option, systems can be
restore to dissimilar hardware, eliminating the need to acquire identical
standby hardware.

Acronis Backup & Recovery 10 delivers:

* Storage and networking savings through data deduplication
http://www.acronis.co.uk/backup-recovery/advanced-server/deduplication.html
* Centralised management of distributed systems
www.acronis.co.uk/backup-recovery/advanced-server
* Enhanced support for virtual environments
www.acronis.co.uk/backup-recovery/advanced-server-virtual
* Ease of installation, use and maintenance to reduce operating costs

Pricing and distribution
Acronis Backup & Recovery 10 is now available from Acronis resellers in the UK.
Recommended prices range from £41 for the stand-alone workstation edition up to
£639 for the advanced server version, including centralised management
capabilities. Acronis Backup & Recovery 10 Deduplication option prices range
from £16 per workstation up to £136 per server. Acronis corporate products
include one year of Acronis Advantage Premier, 24x7x365 priority support.

About Acronis
Acronis, Inc. is the leading provider of storage management and disaster
recovery software. Its patented disk imaging and management technology enables
corporations and individuals to move, manage and maintain digital assets in
physical and virtual environments. With Acronis' backup, recovery, server
consolidation and virtualisation migration software, users protect their digital
information, maintain business continuity and reduce downtime in computing
environments. Acronis software is sold in more than 180 countries and available
in 13 languages. For additional information, please visit www.acronis.co.uk

Natasha Simmons / James Carter
Touchdown PR
+44 (0) 1252 717 040
Email: acronis@touchdownpr.com

Copyright Business Wire 2009