TracyLocke Named Agency of Record for National Promotions by MasterCard Worldwide

TracyLocke Named Agency of Record for National Promotions by MasterCard
Worldwide
Initial Campaign to Break July 2008

WILTON, Conn., Jan. 2 /PRNewswire/ -- TracyLocke today announced that the
agency has been named agency of record for U.S. National Promotions by
MasterCard Worldwide. Estimated billings were not disclosed.
TracyLocke will direct the work for MasterCard from its Wilton, Conn.,
office, initially creating a series of concepts for the brand's summer and
holiday 2008 consumer usage promotion period, with the objective of delivering
a 360-degree integrated approach. The campaign will utilize the latest
technology and will leverage the equity MasterCard has in its "Priceless(R)"
brand platform, with ownable and exciting concepts that demonstrate
year-after-year staying power.
According to TracyLocke Client Service Director Soche Picard, "MasterCard
has built tremendous brand equity in the market with its 'Priceless' campaign.
With TracyLocke's long history of leveraging equity to drive behavior, we look
forward to this partnership and the numerous opportunities it presents."
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion transactions
each year, and provides industry-leading analysis and consulting services to
financial institution customers and merchants. Through its family of brands,
including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers
and businesses in more than 210 countries and territories. For more
information go to http://www.mastercardworldwide.com.
About TracyLocke
TracyLocke creates Ideas that move people to brands(TM) -- whether in
home, away from home or at retail. Part of Omnicom Group Inc. (NYSE: OMC),
the award-winning agency has a client roster that includes PepsiCo, Harrah's
Entertainment, YUM!, Kimberly-Clark, Nokia, Hershey's, Texas Lottery,
McIlhenny Co., 7-Eleven, and Del Monte. TracyLocke has five primary offices
in Dallas, Wilton, Conn., Bentonville, Ark., New York, and San Francisco, and
a vast network of field offices across the United States. For more
information, visit the company's web site at http://www.tracylocke.com.
SOURCE TracyLocke

Kristy Wilson, +1-704-367-9022, for TracyLocke