IPG Emerging Media Lab, SocialVibe Form Strategic Alliance

Agreement Provides Preferred Partner Status for Interpublic
Agencies, Clients
LOS ANGELES--(Business Wire)--
SocialVibe, a social media utility that enables interaction
between brands, people and causes across social media, announced that
it has entered into a strategic partnership with the Interpublic (IPG)
Emerging Media Lab. Through the partnership, the Lab will introduce
SocialVibe to IPG's media services and advertising agencies. IPG
agencies will have preferred partner status should they decide to
utilize SocialVibe as part of their social media campaigns.

"The Lab's mission is to make the industry's best new media
solutions available to our agencies and clients," said Lori H.
Schwartz, senior vice president, director, Interpublic Emerging Media
Lab. "We partner with solutions providers that are helping to bring
business insights to what have historically been unproven models.
SocialVibe will allow us to accurately assess the value of an
influencer and that's a huge step forward. We're excited to feature
them in the Lab and establish an offering for our agency partners."

SocialVibe mobilizes social media consumers to easily endorse the
brands and causes they're passionate about and distribute these
alliances via a SocialVibe badge on social networks like Facebook,
MySpace and MyYearbook; blogs and personal web sites. By endorsing
their favorite brands on online profiles, members earn points that
direct donations to the charities they support. Members can endorse a
variety of brands, including Sprint, Adobe and Coca-Cola Cherry and
can support causes such as World Wildlife Fund, SurfRider Foundation
and Stand Up 2 Cancer.

"Interpublic's commitment to solving the social media puzzle for
their brand clients makes this a natural partnership. By formalizing
this partnership, SocialVibe is better positioned to serve all of
IPG's agencies. With the guaranteed best pricing for all IPG agencies,
discussions can start at how SocialVibe can help meet IPG client
needs," said Joe Marchese, president and founder, SocialVibe.

Interpublic's Emerging Media Lab will steward collaboration
between IPG's agencies, clients and SocialVibe.

About The Interpublic Emerging Media Lab

The Interpublic Emerging Media Lab opened in February 2006 and
provides all IPG companies and their clients with a physical and
virtual space in which to experience the trends and technologies that
are shaping the consumer media experience, today and into the future.
A center for marketing innovation located in Los Angeles, the Lab
provides consultation and solution recommendations for the latest in
broadband, wireless and emerging media for IPG's global client roster.
The Lab facilitates emerging media "upfronts" and exclusive
partnerships with companies like Joost and TiVo for the company's
agencies and its clients. Since its launch, the Lab has expanded its
executive team, opened social media and consumer generated content
practices and added a blog to its extranet called The Future of Media
http://blog.ipglab.com.

About SocialVibe

SocialVibe recognizes that individuals hold the key to generating
attention and wielding influence in social media. It's a powerful new
way for brands to interact with people and change the way brands
participate in social media. SocialVibe allows people to choose a
brand to endorse, earning opportunities to get brand perks and points.
The points that members earn are then turned into funds for the
charitable cause of their choice.

SocialVibe received $4.2 million in Series A funding led by
Redpoint Ventures in December 2007.

Rogers & Cowan
Jennifer Fader/Wendy Zaas
310-854-8155/310-854-8148
jfader@rogersandcowan.com/wzaas@rogersandcowan.com

Copyright Business Wire 2008