Sonic Foundry Receives Frost & Sullivan 2009 World Market Leadership Award for Lecture...

Sonic Foundry Receives Frost & Sullivan 2009 World Market Leadership Award for
Lecture Capture Solutions
For the second consecutive year, top analyst firm names Sonic Foundry market
leader in rapid-growth market

MADISON, Wis., July 6 /PRNewswire-FirstCall/ -- Sonic Foundry, Inc. (Nasdaq:
SOFO), the recognized market leader for rich media webcasting and knowledge
management, has strengthened that position with the announcement that, for the
second year, Frost & Sullivan has presented the company with the World Market
Leadership Award For Lecture Capture Solutions.

Market research and consulting firm Frost & Sullivan commended Sonic Foundry's
consistent growth in defining, shaping and changing the face of lecture
capture with Mediasite. With a customer network of more than 1,500 clients in
both academic and corporate environments, Sonic Foundry contributes more than
a third of the total revenues of this rapid-growth market, which is expected
to triple in size in the next six years.

"Throughout the past five years, isolated classroom or departmental
deployments have evolved to campus-wide webcasts, as higher education
institutions embrace lecture capture as a valuable and critical piece of the
learning process," said Aimee Roberts, research analyst at Frost & Sullivan.
"Students have a greater degree of autonomy in their own learning process,
reviewing content as frequently as necessary, in an easy-to-access, on-demand
environment that boosts retention."

The report states that corporate and government clients have also successfully
leveraged Mediasite to enrich training, executive briefings and
customer-facing content, while reducing expenditures associated with meeting
face-to-face. "As a result, Sonic Foundry not only reduces an organization's
carbon footprint by minimizing corporate travel, but also improves flexibility
and content congruence. Success is inevitable for Mediasite clients," added
Roberts.

"Sonic Foundry is proud to be again recognized for its dedication to
excellence in multimedia presentations," said Rimas Buinevicius, chairman and
CEO of Sonic Foundry. "This award verifies the company's value in the rich
media enterprise. We look forward to deepening our existing customer
relationships and breaking ground with new partners to further Mediasite's
influence on today's webcasting landscape."

The Frost & Sullivan Award for Market Leadership is given to the company that
has exhibited market share leadership through the implementation of market
strategy. "Sonic Foundry has displayed excellence in all areas of the market
leadership process, including the identification of market challenges, drivers
and restraints, as well as strategy development and methods of addressing
these market dynamics," concluded Roberts. "Furthermore, Sonic Foundry has
continually demonstrated solutions for monitoring market changes and for
implementing superior market strategies. By utilizing these strategies for
success, the company has established itself as the market share leader in
lecture capture."

To choose the recipient of this award, Frost & Sullivan analysts track
competitor revenue and market share within the industry. This is achieved
through interviews with market participants and extensive secondary research
of proprietary data sources. Competitors are compared and ranked for relative
position. Frost & Sullivan then presents the Award to the company that
received the number one industry rank. Sonic Foundry was recognized for
excellence in advancing in market share, revenue growth rates, profitability
and market and technology innovation.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best practice models to
drive the generation, evaluation and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from more than 35 offices on six continents. To join our Growth
Partnership, please visit http://www.frost.com.

About Sonic Foundry(R), Inc.
Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for
rich media webcasting and knowledge management, providing enterprise
communication solutions for more than 1,500 customers in education, business
and government. Powered by Mediasite, the patented webcasting platform which
automates the capture, management, delivery and search of lectures, online
training and briefings, Sonic Foundry empowers people to transform the way
they communicate. Through the Mediasite platform and its Events Services
group, the company helps customers connect a dynamic, evolving world of shared
knowledge and envisions a future where learners and workers around the globe
use webcasting to bridge time and distance, accelerate research and improve
performance.

Product and service names mentioned herein are the trademarks of Sonic
Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are
not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results may
differ materially from those expressed in or implied by such forward-looking
statements. Factors that could cause actual results to differ materially
include, but are not limited to, uncertainties pertaining to continued market
acceptance for Sonic Foundry's products, its ability to succeed in capturing
significant revenues from media services and/or systems, the effect of new
competitors in its market, integration of acquired business and other risk
factors identified from time to time in its filings with the Securities and
Exchange Commission.

SOURCE Sonic Foundry, Inc.

Tammy Kramer of Sonic Foundry, +1-608-237-8592, tammyk@sonicfoundry.com