XSell Announces Enhancements to Cable FrameworX Now in Production

Cross-Sell and Retention Technology for the Cable Industry That Dramatically
Increases the Sale of RGU`s to New and Existing Subscribers
JACKSONVILLE, Fla.--(Business Wire)--
XSell® LLC, the leading provider of on-demand cross-sell, loyalty and retention
solutions, announced today the release of Cable FrameworX version 4.2. The
solution is specifically tailored to serve the unique needs of the cable
industry.

At the same time that the cable industry is expanding their product suite with
higher speed broadband technology, enhanced on-demand video services, wireless
broadband and improved service delivery; the industry is facing fierce
competition from other providers. Universally, the objectives are to grow and
retain customer relationships, increase Revenue Generating Units per household
and extend premium services to existing subscribers.

XSell's Cable FrameworX version 4.2 is currently in use at a number of major
MSO`s and is uniquely designed to help cable operators achieve their growth
objectives. Features of the new release include:

* Enhanced "real-time" personalization of product offers.
* Advanced Campaign FrameworX that enables synchronization of marketing across
multiple business units and distribution channels.
* XSell`s Analytics Hub which allows enterprises to leverage diverse internal
and external propensity models to drive increased sales of RGU`s.

XSell's implementation model allows for rapid integration with existing call
center, order entry and billing systems with no disruption to current operations

Cable FrameworX is delivered pre-integrated with leading cable billing systems,
CRM platforms, and business and operational support systems and it can typically
be deployed to any customer channel within 60 days. XSell`s "right product,
right place, right time" approach also increases the efficiency of order entry
and ensures that accurate and up-to-the-minute rates are being offered to the
targeted customer whether for a new sale of a product bundle, or to save a
valuable existing customer with a compelling price offer. At its core, the XSell
platform allows the cable operator to deliver relevant, personalized offers to
subscribers across multiple interaction points (call center, customer website,
retail offices) synchronized with ongoing direct marketing campaigns. The result
- greater sales, better retention and more satisfied subscribers

XSell`s FrameworX series combines best practices with specific refinements to
create targeted industry solutions. The Customer Interaction Marketing platform
leverages an institution`s proprietary subscriber data - along with other
consumer marketing data - to determine what products the customer is eligible
for and likely to purchase with tailored pricing and subscriber-specific value
propositions. "Our platform is designed for organizations that are focused on
leveraging customer interactions to increase loyalty, revenue and products per
customer," said Nick Woodcock, COO of XSell. "As cable operators, along with
players in many other industries, continue to focus on existing subscribers as a
vehicle for growth, they must deliver compelling, personalized offers based upon
each customer`s unique needs."

About XSell

XSell provides a powerful customer-centric marketing capability that can be
deployed for service, sales or risk management using a multi-channel platform
that creates compelling product and service recommendations that are presented
consistently through all of a company`s various customer touch points -
including call centers, websites, mobile devices and interactive voice response
(IVR) units. The XSell platform enables companies to recommend a wide array of
complex products and services, including those provided by third parties. The
XSell Customer Service Marketing platform is currently deployed by leading
organizations in a variety of industries including top 10 financial
institutions, national telecommunications providers and several top 10 cable
operators. For more information about XSell and our Cable Industry Solution,
please visit the company`s Web site at www.GoXSell.com.

XSell, LLC
Steve Phillips, 904-854-6700 ext. 1004

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