Silverpop Honored for New Brand Identity and Web Site by Business Marketing Association

ATLANTA--(Business Wire)--
Silverpop, the world`s only provider of both email marketing and marketing
automation solutions specifically tailored to the unique needs of B2C and B2B
marketers, was honored for its new brand identity and Web site in the Business
Marketing Association of New York`s 2009 Ace Awards competition.

Silverpop, along with its advertising agency Stein Rogan + Partners, received
first place in the Web site Design category and was also recognized for Brand
Design.

The company`s new branding was revealed through the re-launch of
www.silverpop.com in February. The new Web site is simple to navigate and
delivers a wealth of content that helps B2C and B2B marketers more fully engage
with customers and prospects.

"Silverpop was honored to be recognized by the Business Marketing Association,"
said Scott Voigt, vice president of marketing for Silverpop. "Our new branding
highlights Silverpop`s expertise in developing innovative solutions that help
our customers develop and maintain meaningful relationships within their
markets. Additionally, it was a pleasure to work with such a creative and
results-driven agency such as Stein Rogan."

About Silverpop

Silverpop`s Engagement Marketing suite helps turn prospects into customers, and
customers into fans. Silverpop`s Web-based solutions enable companies worldwide
to build relationships with customers and prospects through the creation,
automation and delivery of relevant, online messaging. Companies rely on the
Silverpop EngageTM platform to create and manage multichannel marketing
campaigns that reach millions of individuals - one at a time - enhancing
lifetime customer value and brand loyalty. Silverpop`s Engage B2BTM platform
(formerly Vtrenz) seamlessly scores sales leads, nurtures them through the
pipeline and measures campaign return on investment. And Silverpop`s strategic
counsel, service and support helps clients with the precise level of training
and advice needed to quickly improve campaign results and ROI. Silverpop makes
it easy and affordable for marketers to create, automate and execute campaigns
... from first click to lifetime customer. With offices in the United States,
England and Germany, Silverpop`s engagement marketing technologies are used by
industry-leading brands around the globe. Best practices and white papers are
available at www.silverpop.com. Silverpop is a registered trademark of Silverpop
Systems Inc. Engage and Engage B2B are trademarks of Silverpop Systems Inc.

Silverpop
Stacy Kirk, 770-661-0633
skirk@silverpop.com

Copyright Business Wire 2009