Mobile Entertainment Service Market to Increase Threefold to $64bn by 2012, Says Juniper Research

HAMPSHIRE, UNITED KINGDOM, Jan 23 (MARKET WIRE) --
Music, games and mobile TV will be the major contributors to the global
mobile entertainment market which will rise from just over $20 billion in 2007
to more than $64 billion by 2012, according to a new report by Juniper
Research. Other mobile entertainment sectors include User-generated Content,
Gambling, Adult and Infotainment.

The report says that mobile music will remain the largest single sector of
the mobile entertainment industry over the next five years. Revenues from
music will rise from nearly $9 billion in 2007 to $17.5 billion in 2012,
bolstered by the increasing availability of full-track download and streamed
services, the former in both paid-for and rental formats.

Likewise, mobile games will retain its second-ranking in terms of end-user
generated revenues: boosted by rapid growth in mass market "casual"
gaming,revenues are expected to rise from just under $5 billion in 2007 to
nearly $16
billion in 2012.

Meanwhile, strong growth is also expected from mobile TV, with many
developed
(and some emerging) markets launching dedicated mobile broadcast networks within
the forecast period. This, plus increased adoption of streamed TV bouquets,
should see the market rise from $1.4 billion in 2007 to $11.9 billion in 2012.

According to report author Dr Windsor Holden, "With revenues from voice
services declining and messaging revenues flatlining, last year finally
sawa number of more sophisticated entertainment services begin to fulfil
theirpotential and redress the balance. With more widespread penetration of 3G
handsets -- or entertainment-focused 2.5G handsets like the iPhone --
thereis likely to be a much greater surge in both the adoption and overall
usagein rich media services."

Other findings from the Juniper report include:

-- Regulations and prohibitions will limit opportunities in the adult and
gambling sectors, although Juniper Research envisages that restrictions on
gambling services in the key US market will ease in the medium term
-- China and the Far East will remain the largest regional market for
mobile entertainment throughout the period covered by the report, with
revenues rising from $8.5bn in 2007 to nearly $21.3bn by 2012
-- Entertainment service adoption remains constrained by difficulties
with the user interface, network speed and coverage and the excessive cost
of data services

Juniper Research assesses the current and future status of the mobile
entertainment markets based on interviews, case studies and analysis from
representatives of some of the leading organisations in the growing mobile
entertainment industry.

White papers and further details of the study 'Mobile Entertainment Markets:
Opportunities & Forecasts (Second edition) 2007-2012' can be freely
downloaded from www.juniperresearch.com. Alternatively please contact
John Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002.

Juniper Research provides research and analytical services to the global
hi-tech
communications sector, providing consultancy, analyst reports and industry
commentary.

Contact:
John Levett
john.levett@juniperresearch.com
telephone +44(0)1256 830002

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