Research and Markets: Communications Markets in Italy - 2009 Edition - Order Now

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/efcb73/communications_mar) has
announced the addition of the "Communications Markets in Italy - 2009 Edition"
report to their offering.

In Italy's telecom market, video revenue will triple its share of total revenue
by 2014, presenting a US$4.4 billion revenue opportunity for operators,
according to the latest report.

Communications Markets in Italy offers an incisive profile of the country's
converged telecommunications, media, and technology sectors based on proprietary
data from our research in the Italian market. This 30-page report provides
detailed competitive analysis of both the fixed and mobile sectors, tracks the
market shares of technologies and services, and monitors the introduction and
spread of new technologies such as WiMax, IPTV, and VoIP. This executive study
offers a comprehensive view of the Italian communications market by analyzing
key trends, evaluating near-term opportunities and assessing upcoming risks
factors.

Italy's pay-TV market generated US$2.9 billion, with 5.6 million subscriptions
at the end of 2008, notes Stela Bokun, analyst at Pyramid Research and author of
the report. "There were 863,000 IPTV accounts in Italy at year-end and the
number is expected to grow at a CAGR of 29 percent in the 2009 to 2014 period,
translating into a cumulative US$4.4 billion revenue opportunity for operators,"
Bokun says. Advanced mobile data services will also see high adoption rates.
"The number of mobile TV accounts is expected to grow at a high CAGR (21 percent
in 2009 to 2014); this service is likely to generate a cumulative US$3.7 billion
in the same period," she explains.

"Italy is also experiencing one of the highest 3G adoption rates in Western
Europe; in fact, Italian 3G subscribers accounted for 34 percent of the
country's total mobile subscriber pool at year-end 2008," Bokun says. "Italy
will likely maintain its leadership in 3G adoption in Europe, reaching a 3G
penetration of 82 percent in 2014," she adds. Italian market presents a fertile
land for new models of mobile handsets, given the high 3G penetration levels and
the customers' affinity for advanced data services witnessed in this country.
Pyramid expects 4G to be introduced in the Italian market by 2011.

Communications Markets in Italy is part of our Europe Country Intelligence
Report Series. Our premium Country Intelligence Reports are the industry's best
available analysis on market trends, regulatory environments, and competitive
dynamics for 60 countries worldwide.

Key Topics Covered:

* Executive summary
* Market and competitor overview
* - Italy in a regional context
* - Economic, demographic and political context
* - Regulatory environment
* - Demand profile
* - Service evolution
* - Competitive landscape
* - Major market players
* Segment analysis
* - Mobile services
* - Fixed services
* - Pay-TV
* - Convergence
* Identifying opportunities

For more information visit
http://www.researchandmarkets.com/research/efcb73/communications_mar

Source: Pyramid Research, Inc.

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2009