Buying a Puppy Is NEVER a Deal -- "Deal or No Deal" Models Speak Out Against Puppy Stores

BEVERLY HILLS, CA, Feb 23 (MARKET WIRE) --
Katie Cleary and other models from the hit NBC television show "Deal or No
Deal" are coming out to Beverly Hills on Saturday to encourage puppy store
customers to "ADOPT - DON'T SHOP" and to speak out against the animal cruelty
behind that cute little puppy in the window. Joined by Last Chance for
Animals (LCA), Best Friends Animal Society, local rescue groups, and other "Deal
or No Deal" models, Katie Cleary, model #11, will spread the message that puppy
stores and the puppy mills that supply them are no deal for dogs or consumers!

Raw Deal for Dogs! 97% of all dogs in pet stores come from puppy mills.
Puppy
mills are breeding facilities that mass-produce puppies for sale. These
facilities are notorious for their filthy, overcrowded conditions, and the
minimal
amount of time and money spent on meeting the animals' basic needs to maximize
profits. LCA's undercover investigations time and again have exposed the
brutality of these puppy mills.

No Deal for Consumers! "The inbreeding prevalent in puppy mills produces
animals
with genetic diseases and abnormalities. Once an animal is purchased the
consumer is faced with hefty vet fees for their sick puppy. It is extremely
important for Americans to know what the cute puppy in the pet shop has
endured to be sold," said Chris DeRose, LCA President. "There are so many
adoptable and wonderful pets at shelters and rescues throughout the country. The
purchase of a puppy through a pet store is simply irresponsible. If someone
wants a specific breed or a young dog, they're all available without going to a
pet store."

WHAT: Pet Store Rally - 11:00 am - 5:00 pm
Katie Cleary - 12:00 Noon

WHEN: Saturday, February 23rd, 2008

WHERE: Posh Puppy
9699 Wilshire Blvd, Beverly Hills, CA 90212
(Cross street Roxbury, across from Neiman Marcus)

WHO: "Deal or No Deal" #11, Katie Cleary and LCA spokesperson,
Carole Raphaelle Davis, actress (Sex & the City, Angel,
Veronica Mars) and author of "The Diary of Jinky, Dog of
a Hollywood Wife"

VIDEO FOOTAGE: www.banpuppymills.com/

Last Chance for Animals (LCA), a national animal rights organization based
in
Los Angeles, has been active for more than two decades. Founded and led by
animal expert, author, and actor, Chris DeRose, LCA fights for the rights of
animals by conducting investigations that expose animal cruelty. For more
information, visit www.LCAnimal.org.

LCA CONTACT : For all other information, call Lisa Beal, LCA Campaigns
Director,
818-681-3672.

MEDIA: For media interviews call Eileen Koch @ Eileen Koch & Company at
310-441-1000 or email Eileen @ Eileen@eileenkoch.com. Please visit
www.eileenkoch.com.

Contact:
Eileen Koch
Eileen Koch & Company
310-441-1000
Eileen @ Eileen@eileenkoch.com
www.eileenkoch.com

Copyright 2008, Market Wire, All rights reserved.

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