Harley-Davidson Recruits American Supermodel Marisa Miller to Salute U.S. Military Personnel During the Month of November

Harley-Davidson Recruits American Supermodel Marisa Miller to Salute U.S.
Military Personnel During the Month of November
- Miller to be Featured in Special Harley-Davidson 'Military Appreciation
Month' Campaign -

LOS ANGELES, Nov. 2 /PRNewswire/ -- Today Marisa Miller announced that she has
expanded her relationship with Harley-Davidson to salute active and retired
U.S. military personnel during the month of November, as part of the Motor
Company's first-ever "Military Appreciation Month" campaign.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/AQ02531)

Miller will be featured alongside Harley-Davidson motorcycles in
military-themed creative, including print and digital ads, posters, postcards
and calendars throughout the month of November. Miller first worked with the
Motor Company in 2008 to help launch the Harley-Davidson VRSCF V-Rod Muscle
motorcycle.

"I'm honored to help the Motor Company salute the brave men and women who keep
our country free," said Miller. "My grandfather is a veteran, and I've had
the unique opportunity to meet several service men and women during recent USO
tours, so the military holds a special place in my heart. I hope other
Americans will join me and Harley-Davidson in saluting these real life heroes
during the month of November."

Modern Take on Nostalgic Military Imagery
The Military Appreciation Month campaign pays tribute to nostalgic military
imagery through photorealism. The ads and other creative materials feature
Miller wearing uniforms representing all five branches of the military next to
military-styled Harley-Davidson motorcycles.

The campaign will be featured in a number of executions, including:

-- Advertorials in service branch magazines
-- Print ads in several national publications
-- Banner advertising
-- Exclusive posters, postcards and calendars available at local
Harley-Davidson dealerships throughout the U.S.
-- A special section of the Harley-Davidson Web site -
www.harley-davidson.com/thankyou -- where you can create an electronic
postcard with artwork of Miller and Harley-Davidson motorcycles along
with a personal message of gratitude that you can send to an active or
retired member of the U.S. military

-- A promotion with Maxim magazine that will offer the opportunity for
one
active or retired military personnel member to win a new
Harley-Davidson
motorcycle - personally delivered by Miller

"We're excited to have Marisa's support to help us during our first-ever
Military Appreciation Month," said Dino Bernacchi, Harley-Davidson's director
of Advertising and Promotions. "We're certain she'll be helpful in
encouraging other Americans to join us in recognizing and thanking those who
serve our country."

For more information about Harley-Davidson's Military Appreciation Month,
visit www.harley-davidson.com/thankyou.

Born in the coastal city of Santa Cruz, California, Marisa first appeared in
the 2002 Sports Illustrated Swimsuit Edition, securing her position within the
modeling industry. As a result, clients such as Victoria's Secret hired the
blond bombshell to endorse their brands. Other companies followed suit, and
soon Marisa began appearing in publicity campaigns for the likes of Tommy
Hilfiger, J. Crew, Victoria's Secret, Andrew Marc, True Religion Jeans,
Remington, NFL and Guitar Hero to name a few. Marisa has graced the covers of
magazines like Vogue, Esquire, Shape, Cosmo, Maxim, Sports Illustrated and
Ocean Drive and has appeared on talk shows such as David Letterman, Jimmy
Kimmel, and Ellen. For more information visit www.marisamiller.com.

SOURCE Marisa Miller

Nicole Perez of Rogers & Cowan, +1-310-854-8150, nperez@rogersandcowan.com,
for Marisa Miller