World Poker Tour and GSN Team up to Launch Integrated Website, WPTonGSN.com

WPTonGSN.com Aligns Two Brand Initiatives to Deliver One Fan
Experience
LOS ANGELES--(Business Wire)--
WPT Enterprises, Inc. (NASDAQ:WPTE) and its new network partner,
GSN, are collaborating on an innovative business model where networks
and production companies team up to reach fans together. The two
companies -- who signed a deal in 2007 to air Season VI of the World
Poker Tour(R) (WPT) on GSN, premiering Monday, March 24 at 9pm ET/PT
-- have taken their partnership online, aligning their business
objectives and consumer offering with the launch of a new website,
www.WPTonGSN.com.

The new site provides a built-in call to action for viewers to
find the World Poker Tour show on GSN while featuring both brands on
one website. www.WPTonGSN.com delivers new information each week
tailored to the final table airing on GSN, taking fans beyond the
2-hour show to experience with behind-the-scenes footage, player
history, archived WPT Live Updates, statistics, as well as unique GSN
content offerings.

The site also features exclusive previews, show clips, a GSN
channel locater, airdate schedules, episode guides, announcer
biographies -- including new hostess, Layla Kayleigh -- and complete
Season VI WPT details. Additional content and features will become
available as the WPT season premieres on GSN.

"WPTonGSN.com is the one-stop shop for everything poker fans would
want in a website," said Jamie Roberts, Senior Vice President of
Programming, GSN. "It provides exclusive content, features,
information and much more about the new season of the WPT as it
premieres on its new network home, GSN."

The two brands are also teaming up to deliver multiple consumer
promotions to further engage World Poker Tour fans on GSN. Beginning
March 24th, the WPT VIP Sweepstakes, in association with Southwest
Airlines will prompt fans watching the show to text in or visit
www.WPTonGSN.com to enter for a chance to win WPT VIP prizes such as
WPT Boot Camp experiences, WPT Cruises and more. Additionally, WPT and
GSN will be running a contest on GSN Live, giving away five trips to
Las Vegas where the winners can compete in the WPT Ladies Championship
tournament at the Bellagio on April 13th and 14th. Women are a rising
force in poker and the two brands are positioned to deliver content
and experiences that will foster growth and support of ladies who
watch and play.

"The ink was still wet on our network deal when WPT and GSN came
together to find the very best way to support both brand initiatives
while still delivering a unified message to consumers," said WPT
Founder, President and CEO, Steve Lipscomb. "In a time where the
television industry is working to come back together, we are grateful
to have a network partner who supports innovative ideas that bring the
brands together to deliver the ultimate experience for fans and
viewers."

About WPTE

WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the
creation of internationally branded entertainment and consumer
products driven by the development, production, and marketing of
televised programming based on gaming themes. WPTE is the creator of
the World Poker Tour(R), a television show based on a series of
high-stakes poker tournaments that will begin broadcasting in the
United States on its new network home, GSN, in March 2008. WPT is
licensed for broadcast globally. WPTE also offers a real-money online
gaming website which prohibits wagers from players in the U.S. and
other restricted jurisdictions. WPTE currently licenses its brand to
companies in the business of poker equipment and instruction, apparel,
publishing, electronic and wireless entertainment, DVD/home
entertainment, casino games, and giftware. The company is also engaged
in the sale of corporate sponsorships. For show information, tools for
improving poker play, and other WPT news, fans may log on to
www.worldpokertour.com. WPT Enterprises, Inc. is a majority owned
subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO).

About GSN

GSN is an industry-leading, game content provider distributing
competition programming through its 66-million subscriber cable
television network and its casual and skill-based online games site,
GSN.com. As the premier television network for games, GSN produces
some of the most popular original casino and game show series on TV
today. GSN.com features all types of game play: Flash games for fun
and skill cash game tournaments. GSN is distributed throughout the
U.S. and Canada by all major cable operators, satellite providers and
telcos. The company is jointly owned by Sony Pictures Entertainment
and Liberty Media Corporation. For further information, visit GSN's
press website at corp.gsn.com.

WPT PR
Lyndsay LaGree, 323-547-5827
llagree@worldpokertour.com
or
GSN PR
Cindy Ronzoni, 310-255-6933
cronzoni@gsn.com

Copyright Business Wire 2008