Intel Joins The NewsHour as Corporate Sponsor

Thu Apr 2, 2009 6:00am EDT
 
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Partnership includes broadcast and online support and
funding of reporting on innovation and the economy

NewsHour, Intel and the Aspen Institute will also jointly produce Washington,
D.C., events to discuss important issues related to the Innovation Economy
Strong vote of confidence in a challenging economic climate

ARLINGTON, Va., April 2 /PRNewswire-USNewswire/ -- The NewsHour with Jim
Lehrer announced today that the Intel Corporation, the world leader in silicon
innovation and the leading global manufacturer of microprocessors, has become
a corporate sponsor of the NewsHour broadcast on PBS and the Online NewsHour
(www.pbs.org/newshour).  Intel's support began on April 1, 2009 and will
continue through December 2009.  Intel joins Chevron as a major corporate
sponsor of the NewsHour.  Additional funding for the NewsHour is provided by
the Corporation for Public Broadcasting, public television viewers and a large
roster of foundations, including, among others, the Atlantic Philanthropies,
the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation,
the National Science Foundation and the Alfred P. Sloan Foundation.

Beyond providing general programming support, Intel will fund a series of
mini-documentaries examining the role of innovation in the economy.  These
segments will air throughout 2009 on the broadcast and online platforms of the
NewsHour.  The NewsHour's award-winning education; science & technology; and
business, economic & finance reporting units will produce these reports
without any editorial involvement from Intel. 

Additionally, the NewsHour will partner with Intel and the Aspen Institute to
create a series of salon dinners in Washington, D.C., focused on the
Innovation Economy.  These events, whose guests will include local and
national opinion leaders, will culminate with a  major summit in October 2009.
 At the summit, a select group of government, public policy and business
leaders will gather to discuss the key ingredients needed to nurture and
encourage the innovation necessary to power economic leadership.  The NewsHour
will provide guidance on topics and guests, and NewsHour senior correspondents
will lead and moderate conversations.

"We are delighted to partner with the NewsHour," said Paul Bergevin, vice
president, global communications, for Intel.  "The NewsHour is known for its
intelligence and credibility and, due to the unique nature of its content, the
NewsHour attracts an audience that aligns well with thought leaders.  There
are many similarities to the way the NewsHour does its reporting and the way
Intel approaches its business and we see a wonderful fit with our Innovation
Economy initiative."

"Intel's support is a terrific endorsement of The NewsHour," added Linda
Winslow, executive producer of The NewsHour.  "We are devoting many resources
toward our coverage of the economy and we are working to successfully extend
the NewsHour onto new platforms.  Intel's support will help us grow in new
ways on-air, online and outside the studio, and partnering with Intel will
also provide well-needed funds in these challenging times."

Walter Isaacson, president and CEO of the Aspen Institute in Washington, D.C.,
commented on the partnership that "the Aspen Institute is thrilled to be
working with Intel and the News Hour, the best partners possible for
envisioning the Innovation Economy."

The NewsHour with Jim Lehrer is seen five nights a week on more than 315 PBS
stations across the country (check local listings) and is also available
online, via public radio in select markets and via podcast.  The program is
produced by MacNeil/Lehrer Productions, in association with WETA, Washington,
D.C., and Thirteen/WNET in New York.  Corporate funding for the NewsHour is
provided by Chevron and Grant Thornton, with additional major funding from the
Corporation for Public Broadcasting and public television viewers.  


SOURCE  The NewsHour with Jim Lehrer

Anne Bell of The NewsHour with Jim Lehrer, +1-703-998-2175,
abell@newshour.org; Don Baer, +1-202-772-1426, don.baer@bm.com, for The
NewsHour with Jim Lehrer; or Tom Waldrop of Intel, +1-408-765-8478,
tom.waldrop@intel.com

 

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