PostRelease Partners with Forum Foundry, Adding iPhone, Video Game, ATV, Motorcycle, Photo, Other Forums to Network

http://www.businesswire.com/news/home/20091102005494/en

Advertisers Can Reach Enthusiasts in Forum Foundry`s Highly Targeted Online
Communities Using Clearly-Labeled Sponsored Posts
LONG BEACH, Calif.--(Business Wire)--
Giving advertisers a highly targeted way to reach enthusiasts of the iPhone,
video games, ATVs, motorcycles, photography and even parrots, PostRelease
(www.PostRelease.com) today announced that Forum Foundry, Inc.
(www.ForumFoundry.com) has added 27 of its forums to the PostRelease forum
network.

Beginning immediately, companies with messages relevant to these highly targeted
online communities can set up a campaign to insert clearly labeled sponsored
posts into targeted online forum discussions.

PostRelease is automated but audited - all posts are reviewed to ensure the
content is relevant to the discussion topic. It is this quality control that
makes PostRelease so effective: in its year-long beta, PostRelease click-through
rates averaged 33 percent, with highs reaching nearly 90 percent.

"PostRelease is the first revenue stream we considered when looking into
monetizing our forum communities," said John Gonzalez, Forum Foundry owner.
"Each of our forums offers advertisers a dedicated audience of people who are
enthusiastic about particular products or activities. PostRelease provides an
efficient and effective advertising solution that enhances the user experience
while driving extremely high response rates for advertisers."

"PostRelease enables forum owners and advertisers to connect with each other in
a way that benefits the forum owner, the advertiser and the forum user," said
Justin Choi, founder and president of Cie Studios, creator of PostRelease.
"Forum owners receive relevant content and a plug-in revenue stream, while
advertisers can share information about their company, product or service to a
hyper-targeted audience in a way that is not intrusive and can actually enhance
the discussion. We`re pleased to add Forum Foundry`s sites to our growing
network of forums."

PostRelease helps companies reach targeted audiences at the point where opinions
are being formed and buying decisions made.

PostRelease posts can include text, pictures, hyperlinks and links to video. The
posts are clearly marked as from PostRelease, and they remain in the lead
position (toward the top of the post list page) of selected forum discussion
categories for seven days. Once released from the top position, the post remains
part of the forum discussion. These posts are archived as forum content, so they
continue to generate responses long after a campaign ends.

According to an analysis of PostRelease results over the past year, the
effectiveness of individual posts increases over time - with response rates
growing as much as 70 percent six months later - because people can discover
those posts directly from search engines.

Among the Forum Foundry forums added to the PostRelease network:

BigRedForums KawieRiders RhinoForums
BlueTraxx KFX450HQ RZRForums
Can-AmForums LTR450HQ SuzukiATVForums
Can-AmUTVForums Motorcycle-Journal Forums TalkiPhone
CBRXX ParrotForums TeryxForums
DS450HQ PolarisATVForums ThePhotoForum
FireBlades ProwlerForums TRXForums
GrizzlyCentral PS3Chat USMessageBoard
HondaATVForums RedlineUTVForums WiiChat

About PostRelease

PostRelease (www.PostRelease.com) is the first effective solution for online
forum advertising and influencing word-of-mouth forum discussions. It enables
companies to insert sponsored posts into targeted online forum discussions.
PostRelease empowers marketers to become part of the conversation in forums, at
a time when opinions are being formed and purchase decisions are being made.
PostRelease was created by Cie Studios, a digital media lab based in Long Beach,
Calif.

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2009