Leap to Introduce New Unique Nationwide Cricket Monthly Voice and Broadband Products Into Broad National Retail Distribution

Wed Sep 16, 2009 7:00am EDT
 
[-] Text [+]
~ Company to Unveil New $40 and $45 Monthly Service Plans, Soon to be Available
in Thousands of Locations Nationwide ~
SAN DIEGO--(Business Wire)--
Leap Wireless International, Inc. (NASDAQ: LEAP), a leading provider of
innovative and value-driven wireless communications services, today announced
the introduction of two new, all-inclusive nationwide Cricket monthly voice
products into thousands of new mass market retail locations nationwide. These
new products, to be available at four of the most trusted names in `big box`
national retail, bring Cricket`s industry-leading value proposition to the
primary battle ground for wireless customers. 

The new all-inclusive monthly $40 and $45 plans, to be available only through
these mass merchants, will be added to the Company`s existing Cricket PAYGo`s
product, which currently offers unlimited daily wireless service, all without a
signed contract or credit check. The $40 plan includes unlimited talk, US long
distance, access to Cricket`s premium extended calling area, domestic and
international text and picture messaging. The $45 plan has all the unlimited
features of the $40 plan plus unlimited mobile Web and directory assistance. The
new nationwide products include all fees and telecom taxes as well as voicemail,
call waiting, caller ID and three-way calling over Cricket`s 3G EVDO network.
Airtime, or top-up, cards for Cricket PAYGo will be available in these four
national retailers and thousands of other locations across the country. 

In addition, Cricket Broadband will soon be available in nearly 1,000 national
retailer stores through a new all-inclusive $50 monthly service plan. The new
plan will include all fees and taxes and provides unlimited Internet access
without a signed contract or credit check. The Cricket A600 modem will be
available as a grab-and-go offering for $69.99 with no activation fee. $50.00
top-up cards will also be available for this product. 

Over the next several weeks, Cricket will introduce these products across the
Company`s coverage area and they are expected to be in place for the holiday
shopping season. Once rolled out, Cricket`s new nationwide monthly voice and
broadband products will be available in approximately 3,500 national retail
stores, an increase from the current 2,500 points of distribution. Individual
retail partners will be announced in the coming weeks as these new products are
deployed in their stores. 

"Our partnership with four of the country`s most trusted names in national
retail will allow Cricket to significantly expand our distribution footprint
with nationwide monthly products that have industry-leading price and value and
are simple to understand and use. These new products are customized, cost
efficient and channel differentiated," said Al Moschner, Leap`s chief operating
officer. "Our experience over the last year in national retail with our daily
PAYGo product has given us confidence to undertake this strategic and
broad-based move which we believe will introduce our products to additional
customers. This strategy also allows us to reinvent how customers purchase
broadband and gives the Company a significant growth opportunity that no one
else presently delivers." 

Customers will be able to choose from an assortment of Cricket phones specific
to each and which operate on Cricket`s 3G EVDO network. Once a selection is made
the customer can choose a Cricket PAYGo service plan that best fits their needs,
either daily or monthly. Customers can then purchase `top-up` payment cards to
activate service on day as well as pay for future service. 

About Leap

Leap provides innovative, high-value wireless services to a fast-growing, young
and ethnically diverse customer base. With the value of unlimited wireless
services as the foundation of its business, Leap pioneered its Cricket® service.
The Company and its joint ventures operate in 34 states and the District of
Columbia and hold licenses in 35 of the top 50 U.S. markets. Through its
affordable, flat-rate service plans, Cricket offers customers a choice of
unlimited voice, text, high-speed data and mobile Web services. Headquartered in
San Diego, Calif., Leap is traded on the NASDAQ Global Select Market under the
ticker symbol "LEAP." For more information, please visit www.leapwireless.com. 



Leap Wireless International, Inc.
Greg Lund, Media Relations
858-882-9105
glund@leapwireless.com
or
Amy Wakeham, Investor Relations
858-882-6084
awakeham@leapwireless.com

Copyright Business Wire 2009

 

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