Freescale Offers 'Suite' Deal to Customers With New CodeWarrior(TM) Packaging

CodeWarrior Tool Suites Ease Migration Across Freescale
Architectures Delivering on the Promise of the Controller Continuum
AUSTIN, Texas--(Business Wire)--
Freescale Semiconductor will now package its award-winning
CodeWarrior(TM) tools into suites designed to make it easier for
customers to migrate across the Freescale product line, reduce their
development expense and increase flexibility in how they use their
CodeWarrior tools' licenses.

CodeWarrior tools will no longer be offered as stand-alone
products, but instead be bundled into four flavors containing various
CodeWarrior products supporting Freescale architectures. In support of
Freescale's Controller Continuum strategy, the industry's first
roadmap for compatible 8- and 32-bit architectures, the CodeWarrior
suites are engineered to deliver the ultimate in design flexibility
giving customers broader access to these development tools.

As an example, if a customer buys a license for the CodeWarrior
Professional Suite, one of the four packages being offered, it will
allow customers working on the HCS08 architecture to add the V2
ColdFire(R) architecture to their design without the added expense of
a new tool set. This one purchase gives customers the ability to
experience multiple architectures quickly and get the most out of
their software investment.

"The award-winning CodeWarrior tools have not changed; they have
been repackaged into suites that provide simplified, tiered offerings
to address customers' varying technology and budget needs across
multiple Freescale platforms," said Tim Tumilty, Freescale's director,
Developer Technologies Organization. "We are excited about helping our
customers leverage the power of Freescale's broad portfolio of
products. Our new CodeWarrior suites offer a simple migration path for
customers who design a wide range of products."

In addition to the newly packaged suites, Freescale is offering
perpetual and annual subscriptions. The perpetual pricing model
includes permanent use of a CodeWarrior suite, while the annual
subscription allows the use of the selected CodeWarrior suite for 12
months, substantially lowering the entry cost to develop with
Freescale's portfolio of products. Both pricing models include 12
months of technical support and maintenance with the option to add
additional support to the perpetual license after the first year.

Customers who have registered CodeWarrior development tools as of
May 1, 2006 will automatically be recorded into the new model
according to the product they registered. These customers can expect
to receive a notification e-mail and instructions about how to
manage/register additional products.

Pricing and availability

The new CodeWarrior suites are available at the following costs
(USD) on all Freescale architectures currently supported by
CodeWarrior Development Studio:

-- Professional suite: Includes all full featured development
tools for the highest level of product functionality - $4995
Perpetual License / $1995 Annual Subscription

-- Standard suite: Provides access to all selectively featured
development tools - $2495 Perpetual License / $995 Annual
Subscription

-- Basic suite: Includes all necessary CodeWarrior tools for
Compiler Upgrades, Linux Applications Editions and Flash
Programmers - $995 Perpetual License / $395 Annual
Subscription

-- Special Edition: Feature limited tools - freely available

For detailed information about each CodeWarrior suite, visit
www.freescale.com/codewarrior.

About CodeWarrior

CodeWarrior Development Studio is a comprehensive integrated
development environment (IDE). By combining state-of-the-art debugging
technology with the simplicity of a robust development environment,
CodeWarrior Development Studio takes source-level debugging and
embedded application development to a new level.

The CodeWarrior Development Studio provides a highly visual and
automated framework that accelerates the development of even the most
complex applications. Creating applications is fast and easy for
developers of all experience levels. As a single development
environment, it is consistent across all supported workstations and
personal computers within an organization. The features and uses are
identical on each of the supported platforms, and there is no need to
worry about host-to-host incompatibilities.

About Freescale Semiconductor

Freescale Semiconductor is a global leader in the design and
manufacture of embedded semiconductors for the automotive, consumer,
industrial, networking and wireless markets. The privately held
company is based in Austin, Texas, and has design, research and
development, manufacturing or sales operations in more than 30
countries. Freescale is one of the world's largest semiconductor
companies with 2007 sales of $5.7 billion (USD). www.freescale.com

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Reader Inquiry Response
Freescale Semiconductor
P.O. Box 17927
Denver, CO 80217 USA
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Freescale and the Freescale logo are trademarks or registered
trademarks of Freescale Semiconductor, Inc. in the U.S. and other
countries. All other product or service names are the property of
their respective owners. (C) Freescale Semiconductor, Inc. 2008

Freescale Semiconductor
Americas:
Andy North, 512-996-4418
andy.north@freescale.com
or
Lois Paul & Partners
Emilie Harris, 512-638-5321
emilie_harris@lpp.com
or
Asia-Pacific:
Gloria Shiu, (85-22) 666-8237
gloria.shiu@freescale.com
or
Europe, Middle East and Africa:
Laurent Massicot, (33-16) 935-7712
laurent.massicot@freescale.com
or
India:
Sanjeeth Boloor, (91-80) 4149-4685
sanjeeth.boloor@freescale.com
or
Japan:
Masako Tanikawa, (81-3) 5437-9128
masako.tanikawa@freescale.com

Copyright Business Wire 2008