MOG Welcomes Alex Brough as VP, Sales and Strategic Partnerships

MTV Alum to Spearhead All Revenue Generating Partnerships

BERKELEY, Calif., April 21 /PRNewswire/ -- MOG (http://mog.com), a network
of thousands of music blogs powered by industry-leading music discovery
technology, today welcomed Alex Brough as Vice President, Sales and Strategic
Partnerships.
Alex brings over 12 years experience in sales and online marketing to MOG.
Prior to joining MOG, Alex worked at MTV Networks since 1999. Most recently,
Alex ran West Coast sales operations for MTV's Digital platforms including
website, wireless, and virtual environments. At MTV, Alex consistently
over-delivered on all sales goals thanks to deals with industry leaders such
as Microsoft and T-Mobile. He was responsible for over $20 million in digital
revenue on the west coast for the MTV brand alone.
"I've known Alex since I hired him at SonicNet/Addicted to Noize in the
late nineties," said David Hyman, MOG founder and CEO. "Alex was our first
West Coast account executive and went on to cement landmark online advertising
deals with major brand marketers, including Levi's, Nike and Toyota Motors.
We're excited to see him work his magic at MOG."
During his tenure at MTV, Alex spearheaded the sales and content strategy
for movie studios and video games within MTV's digital properties. Working
with the digital and television teams responsible for each category's business
at MTV, Alex developed digital extensions and convergent promotional
opportunities across all of MTV's screens. This resulted in some of the first
"upfront" partnerships in the digital space for the movie studios and the
first non-endemic upfront deals for the gaming companies. Those who
participated included Sony's Columbia Tri-Star and Universal Pictures in the
movie side as well as Electronic Arts and Microsoft's Xbox in the gaming
category.
"Joining MOG and reuniting with David to harness the potential of the
burgeoning online music space is incredibly exciting," said Brough. "Music is
at the forefront of media change on the Internet, and I'm looking forward to
being a part of the revolution."
A graduate of University of Vermont School of Business with Honors, Alex
lives and works in Los Angeles, where he is a member of the LA Ad Club. Alex
also served as a board member of Audio Alley: San Francisco from 1999-2002.
Since its public beta launch in July 2006, MOG has provided the ultimate
tools for expressing yourself as a musical human being. The result is a
world-class online music destination created by MOG's passionate community of
music lovers and comprised of a network of thousands of music blogs.
When you download the MOG-O-MATIC application, MOG tracks everything
you're listening to on your computer and iPod and automatically posts it to
your MOG page, so anyone in the MOG community can instantly see what you're
listening to. With that information MOG is able to connect you with others who
are most like you musically. The end result is an incredible platform for
music discovery.
About MOG
MOG (http://mog.com) is a network of thousands of music blogs created by a
passionate community of music lovers and powered by cutting edge filters that
make it ridiculously easy to find the music, videos, news and reviews that
match your musical taste. Completely free, MOG was started by David Hyman,
former CEO of Gracenote, former SVP-Marketing at MTV Interactive, and
self-proclaimed music freak. MOG, which has raised $3.2 million dollars in
Angel funding to date, was founded in June 2005 and is headquartered in
Berkeley, CA. MOG launched its public beta July 2006. For more information go
to http://www.mog.com.
SOURCE MOG

Dana Smith of Dadascope Communications, +1-510-524-2066, +1-510-682-3141,
dana@dadascope.com