Three Kings Day to Bring Extra Celebration to the Holiday Season

Mon Dec 29, 2008 8:00am EST
 
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Hispanic Traditions Come Alive with Three Kings Visits to Walmart Stores 

BENTONVILLE, Ark., Dec. 29 /PRNewswire-FirstCall/ -- In honor of the
Hispanic-themed holiday tradition, the Three Kings will be making guest
appearances in more than 480 Walmart stores across the nation on Jan. 3 and 4.
The Three Kings will be touring select Walmart stores in an effort to enhance
the celebration that is geared to an important segment of the company's
customers. 

"Walmart is committed to serving its customers' needs and the Hispanic
community by recognizing Hispanic holidays such as Three Kings Day with
traditional foods, customs and products," says Laura Phillips, vice president
and divisional merchandise manager of toys for Walmart. "Toys are an important
gift for customers celebrating Three Kings Day. We are committed to providing
affordable toys for our customers and their families to enjoy all traditions
and celebrations this holiday season." 

For this extended holiday season, this year's Three Kings toy selection
includes popular toys at unbeatable prices such as the Nerf N-Strike Recon
CS-6, Go Diego Tough Trike, Dora Saves the Snow Princess Dolls and Barbie
Color Change Hair Mermaid, all for under $20. The Three Kings Hot Wheels
3-Pack, created especially for the holiday, Tonka(R) Light and Sound
Firetruck, FurReal(R) Newborn Pup, and the Littlest Pet Shop(R) VIP Friend can
be purchased at Walmart for under $10. And new at Walmart, the Bakugan Card
Power Pack, can be purchased for just under $5. For those unsure what to get
the little ones, Walmart is offering custom Three Kings gift cards this
season.

The Three Kings will visit more than 480 stores on Jan. 3 and 4 at
participating Walmart stores across the country. Customers will have the
opportunity to meet the Three Kings in person and have a picture taken with
them. Children will also be able to write their own letters to the Three Kings
via a postcard template, which is available on AhorraMasViveMejor.com. The Web
site will also feature a complete list of the Three Kings' appearances
nationwide; customers can search for locations and times by zip code. In
addition, online users will find seasonal articles about the tradition and
celebration of the Three Kings, recipes for the special occasion, plus arts
and crafts ideas provided by Nick Jr., featuring Dora and Diego.

Walmart will offer Rosca de Reyes, also known as the Hispanic holiday Kings
Cake. The tasty sweet Rosca, or Kings Cake, is cut and shared among friends
and family, and a lucky "winner" will find a small plastic baby in his or her
slice. The traditional Rosca de Reyes, produced in Mexico for this special
occasion, will be offered in most stores.

The Three Kings Day tradition is celebrated throughout Latin America. Although
celebrations differ in customs, Jan. 6 is the universally recognized day of
the Christian holiday of the Epiphany. The story foretells the visit by the
Three Kings who had followed a star in the night to bring gifts to the infant
Jesus. Presently the Three Kings holiday has become a major part of many
family traditions in the United States. 

About Wal-Mart Stores, Inc.(NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters,
Neighborhood Markets, and Sam's Club locations across America. The company and
its Foundation are committed to a philosophy of giving back locally. Wal-Mart
(NYSE: WMT) is proud to support the causes that are important to customers and
associates right in their own neighborhoods, and last year gave more than $270
million to local United States communities. To learn more, visit
www.walmartfacts.com, www.walmart.com, or www.walmartfoundation.org.


SOURCE  Wal-Mart Stores, Inc.

Lorenzo Lopez of Wal-Mart Stores, Inc., 1-800-331-0085

 

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