Jordan Brand Celebrates 23 Historic Years of AIR JORDAN Franchise in the ''Big Easy''...

Jordan Brand Celebrates 23 Historic Years of AIR JORDAN Franchise in the ''Big Easy'' with the House of XX3

Michael Jordan and Celebrity Guests Help Launch the Latest AIR
JORDAN During a Star-Studded Event
NEW ORLEANS--(Business Wire)--
Last night, Jordan Brand, a division of NIKE, Inc., redefined
class and luxury with the House of XX3, an exclusive invitation-only
red carpet event in honor of the AIR JORDAN XX3 launch. Marking the
historic reveal of a shoe made famous by Michael Jordan himself, the
party brought together world class athletes, celebrities and industry
VIPs during festive All-Star Weekend in New Orleans.

Michael Jordan played host at the House of XX3 to Team Jordan
athletes and 2008 All-Stars Carmelo Anthony, Chris Paul, Rip Hamilton,
Ray Allen and Joe Johnson. In addition to the bevy of sports stars
that included Dre Bly, Kevin Durant and basketball legend Magic
Johnson, the event attracted an array of today's biggest stars such as
Gabrielle Union, Spike Lee, and Chris Tucker transforming the House of
XX3 into the most coveted party during basketball's annual celebrated
weekend.

Reminiscent of a sophisticated jazz club, the House of XX3 brought
out the best elements in New Orleans complete with authentic Native
Indian dances performed to a traditional New Orleans brass band
outside while inside dancers swayed to the musical stylings of DJ
Beverly Bond.

Worthy of being called the "Greatest Basketball Shoe Ever," the
AIR JORDAN XX3 launched nationally at midnight on February 16,
allowing sneaker enthusiasts to experience the excitement surrounding
the shoe. The AIR JORDAN XX3 is the first basketball shoe for NIKE to
embrace the NIKE Considered design ethos, where details in the
development and design of the shoe seek to reduce waste and allow for
the use of environmentally preferred materials.

About Jordan Brand

A division of NIKE, Inc., Jordan Brand is a premium brand of
footwear, apparel and accessories inspired by the dynamic legacy,
vision and direct involvement of Michael Jordan. The Jordan Brand made
its debut in 1997 and has grown into a complete collection of
performance and lifestyle products for both men and women. The Jordan
Brand remains active in the community by donating a portion of its
proceeds to Jordan Fundamentals, an education grants program for
teachers.

For more information on Jordan Brand, visit www.Jumpman23.com.

Jordan Brand
Terri Hines, 503-532-5862
Terri.Hines@NIKE.com
Dinusha Gooneratne, 503-671-3117
Dinusha.Gooneratne@NIKE.com

Copyright Business Wire 2008