Penn Treaty Names New CMO to Expand National Marketing Efforts

ALLENTOWN, Pa., March 10 /PRNewswire-FirstCall/ -- Penn Treaty American
Corporation (NYSE: PTA) today announced that Jim Von Bruchhaeuser has been
appointed Executive Vice President and Chief Marketing Officer ("CMO"). As
the Company's chief marketing strategist, Von Bruchhaeuser's appointment is
designed to solidify Penn Treaty's executive management team and enhance
significantly the Company's position in the long-term care insurance ("LTCi")
market.
Reporting directly to William Hunt, Penn Treaty's President and CEO, Mr.
Von Bruchhaeuser will direct the Company's strategy to market its LTCi
products through field marketing organizations ("FMOs") and financial
advisors, and will oversee the operations of Penn Treaty's insurance agency
subsidiaries: United Insurance Group of Milford, Michigan, and Network
Insurance Senior Health Division of Palm Harbor, Florida.
"Jim's professional experience and knowledge of the long-term care
insurance industry will be a tremendous asset to our Company," Hunt said.
"Penn Treaty recognizes the value of a focused marketing strategy and Jim's
leadership will enable us to capitalize on our strength within the LTCi market
and especially within the physically-impaired market niche."
"I am eager to take on this challenge and make a major contribution both
to the long-term care insurance industry and to Penn Treaty's efforts to move
our sales to even higher levels," Von Bruchhaeuser said. "Penn Treaty's
reputation for innovation and foresight in the physically-impaired risk market
is well-known and deserved, and recently developed innovative sales tools,
such as its PersonaLTC(R) platform for financial advisors and its new LTCi
QuickPass(SM) program, will greatly improve product delivery. This is an
exciting time to get involved with the Company."
Mr. Von Bruchhaeuser's LTCi experience spans almost 40 years. Most
recently he served as Senior Vice President for M&O Marketing, a national FMO
distributing life insurance, annuities, and long term care insurance products.
There, he specialized in the revitalization of LTCi sales, with a focus on
Penn Treaty products. He began his career with Continental Casualty Company
("CNA"), where he gained valuable experience in underwriting, product
development, administration, sales, and distribution education. During his
time at CNA, he managed an internal sales staff and a brokerage operation of
several thousand agents.
He serves on the advisory board of the American Association for Long Term
Care Insurance, has been a member of Penn Treaty's Advisory Council, and
served on agent advisory boards for several major long-term care insurance
carriers. A graduate of Northeastern Illinois State University, Mr. Von
Bruchhaeuser also holds a Masters of Business Administration degree from the
University of Chicago and received the Chartered Life Underwriter designation
from the American College.
The Company, through its wholly owned direct and indirect subsidiaries,
Penn Treaty Network America Insurance Company, American Network Insurance
Company, American Independent Network Insurance Company of New York, United
Insurance Group Agency, Inc., Network Insurance Senior Health Division and
Senior Financial Consultants Company, is primarily engaged in the
underwriting, marketing and sale of individual and group accident and health
insurance products, principally covering long-term nursing home and home
health care.
SOURCE Penn Treaty American Corporation

Cameron Waite, Executive VP, Strategic Operations of Penn Treaty American
Corporation, 800-222-3469, cwaite@penntreaty.com