Michigan Boating Industries Association Announces New Consumer Show 'Great Lakes...

Michigan Boating Industries Association Announces New Consumer Show 'Great
Lakes Outdoor Recreation Expo'

LIVONIA, Mich., July 13 /PRNewswire-USNewswire/ -- The Michigan Boating
Industries Association (MBIA), a state-wide marine trade association and the
producer of the annual Detroit Boat Show, announces the launch of a new
consumer event called the Great Lakes Outdoor Recreation Expo (GLORE) to be
held February 18 - 21, 2010 at Cobo Exhibition and Conference Center, Detroit,
Michigan. It will be held during the last four days of the upcoming 52nd
annual Detroit Boat Show running from February 13 - 21, 2010.

As more individuals and families travel shorter distances from home and take
shorter vacations or mini-vacations, the Great Lakes Outdoor Recreation Expo
will provide an opportunity for the public to learn more about a variety of
outdoor recreational opportunities close to home. Exhibits will include but
not limited to: paddle sports (kayaking, canoeing, rafting), hiking, cycling,
camping, all-terrain vehicles, power and sailboats, hunting, snow and
water-skiing, snowmobiling, bird-watching, fishing, health and fitness, scuba,
parks, destinations, resorts, sporting equipment and related equipment and
accessories.

"The Great Lakes Outdoor Recreation Expo is a natural extension of our highly
successful boat show at Cobo Center. This new show, combined with the Detroit
Boat Show already drawing more than 65,000 attendees, will provide attendees
with a wonderful opportunity to learn about outdoor recreational choices,
attend meaningful seminars, search for and purchase recreational equipment and
accessories, as well as plan experiences the entire family will enjoy," stated
Van Snider, President of the MBIA. He continued by saying, "By the time
February rolls around, all of us have cabin-fever and attending these two
shows reminds us how lucky we are that we have unparalleled opportunities for
outdoor recreation in Michigan's outdoor wonderland. Mom said 'Go outside and
play' and there isn't a better place to participate in outdoor recreation than
Michigan and the Great Lakes states."

For more information on the Great Lakes Outdoor Recreation Expo and the
Detroit Boat Show, go to www.mbia.org or
www.greatlakesoutdoorrecreationexpo.net.

SOURCE Michigan Boating Industries Association

Van W. Snider, Jr., CAE, President, +1-734-261-0123, ext. 205,
vsnider@mbia.org, or Nicki Polan, Director of Communications, +1-734-261-0123,
ext. 204, npolan@mbia.org, both of Michigan Boating Industries Association