Papa John`s Rallies Facebook Users as Official Pizza of NCAA® March Madness®

Papa John`s campaign offers "fans" of Papa John`s a trip to this year`s NCAA®
Men`s Final Four® courtesy of Coca-Cola®
LOUISVILLE, Ky.--(Business Wire)--
As the Official Pizza of NCAA® March Madness®, Papa John`s and Coca-Cola, the
Official Fan Refreshment of the NCAA, are giving anyone who becomes a "fan" of
Papa John`s on Facebook® from March 16-24th a chance to win two tickets to this
year`s NCAA Men`s Final Four in Detroit, April 4-6.

Facebook users 18 years of age and older are eligible to win just for becoming a
fan of Papa John`s. The promotion is the first time Papa John`s has implemented
such a program exclusively through Facebook. The promotion builds on the
company`s offer late last year of a free medium pizza to all new Facebook fans
of the brand, which gained Papa John`s more than 170,000 new fans in just 24
hours.

"As the first national pizza company to offer online and text ordering, Papa
John`s prides itself on being the technology leader in our industry. Facebook
extends our ability to reach a broad range of customers who are always looking
for new ways to interact with their favorite brands," said John Schnatter, Papa
John`s International founder, chairman and interim chief executive officer. "Our
customers are technologically savvy and they love sports. NCAA March Madness is
consistently one of our busiest times of year, making it the perfect opportunity
for us to thank our customers for 25 years of patronage with a chance to attend
the Men`s Final Four."

To promote the campaign, Papa John`s will advertise on Facebook the Monday after
the Division I Men`s Basketball Championship field is announced. The benefits of
becoming a fan of Papa John`s on Facebook are many - both to the user and to the
brand.

"Once a fan, users are rewarded with discount offers, company updates,
interactive chats with other fans of the brand and opportunities to be rewarded
with special promotions introduced on the site," said Jim Ensign, Papa John`s
vice president, marketing communications. "Papa John`s, on the other hand, gets
first-hand feedback on particular offers and new product introductions, as well
as uncut rhetoric on customer service, brand impressions and promotions. As fans
are researching teams in the tournament, filling out brackets and trash-talking
with their friends online, we`re hopeful that our page becomes a destination as
well for unique, exclusive, one-time offers on our pizza loaded with our quality
ingredients."

In addition to the offer to new Facebook fans, Papa John`s also is giving
allcustomers the chance to try their limited-time offer of a large Ultimate
Pepperoni pizza for $11.99 during NCAA March Madness (offer ends April 5). And
to wash it down, add two 20-oz. Coca-Cola beverages to an order for $2.39 and
get a FREE 20-oz. Coke Zero if the order is placed online at papajohns.com.

Served on a thin and crispy crust, the Ultimate Pepperoni is loaded with double
the amount of a traditional pepperoni pizza - more than 80 slices - topped with
mozzarella, Parmesan, and Romano cheeses, and sprinkled with Italian herb
seasonings.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ:
PZZA) is the world's third largest pizza company. For nine years running,
consumers have rated Papa John's No. 1 in customer satisfaction among all
national pizza chains in the highly regarded American Customer Satisfaction
Index (ACSI). Papa John's also ranks first among pizza companies in the 2008
Brand Keys Customer Loyalty Engagement Index, was honored by Restaurants &
Institutions Magazine (R&I) with the 2008 Silver Award for Consumers` Choice in
Chains in the pizza segment, and was named 2007 Pizza Today Chain of the Year.
For more information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.

About The Coca-Cola Company

The Coca-Cola Company is the world`s largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola,
recognized as the world`s most valuable brand, the Company`s portfolio includes
12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are
the No. 1 provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world`s largest beverage
distribution system, consumers in more than 200 countries enjoy the Company`s
beverages at a rate of nearly 1.6 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more information
about our Company, please visit our Web site at www.thecoca-colacompany.com.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities
committed to supporting academic and athletics opportunities for more than
400,000 student-athletes at more than 1,000 member colleges and universities.
Each year, more than 54,000 student-athletes compete in NCAA championships in
Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more
details about the Association, its goals and members and corporate partnerships
that help support programs for student-athletes. The NCAA is proud to have the
following elite companies as official Corporate Champions - AT&T, Coca-Cola and
Pontiac - and the following elite companies as official Corporate
Partners-Enterprise, Hershey`s, The Hartford, Lowe`s, Sheraton and State Farm.

NCAA, Final Four, and March Madness are trademarks owned or licensed by the
National Collegiate Athletic Association.

Papa John's International, Inc.
Tish Muldoon, Director, Public Relations, 502-261-4987
or
Fleishman-Hillard
Doug Terfehr, 314-982-9134

Copyright Business Wire 2009