Wrigley's(TM) and NBA Cares Announce Wrigley's ''Double-Double Challenge'' to Benefit...

Wrigley's(TM) and NBA Cares Announce Wrigley's ''Double-Double Challenge'' to Benefit Prevent Child Abuse America

Fans Invited to Contribute by Making a Financial Pledge for Each
Double-Double Recorded Throughout the Remainder of the Regular Season
NEW ORLEANS--(Business Wire)--
The Wm. Wrigley Jr. Company (NYSE:WWY), the world's number one
maker of chewing gum, announced that the Wrigley's(TM) brands -
Doublemint(R), Big Red(R), Juicy Fruit(R), Winterfresh(R) and
Wrigley's Spearmint(R) - and NBA Cares, the Nation Basketball
Association's social responsibility initiative, today launched a
charitable program called the Wrigley's "Double-Double Challenge." The
program will benefit Prevent Child Abuse (PCA) America, a national
nonprofit advocate for public policies to diminish or eliminate risk
factors for child abuse and neglect. The announcement was made at a
press conference today at NBA All-Star Jam Session presented by adidas
in New Orleans.

The campaign, which runs from February 19 - April 16, will raise
funds for PCA America via a $50 donation each time an NBA player
records a double-double, which occurs when a player accumulates a
double digit total in two statistical categories (points, rebounds,
assists, steals and blocked shots), up to $50,000. In addition, NBA
fans can participate in the Wrigley's "Double-Double Challenge" by
logging onto www.wrigleysdoubledouble.com and making a financial
pledge for each double-double recorded in the remaining 392 NBA
regular season games. With an average of 1.1 "double-doubles" recorded
per game last season, there is a potential for approximately 431
Wrigley's Double-Doubles during the Challenge.

2008 NBA All-Star Brandon Roy joined Wrigley, NBA Cares and PCA
America executives to unveil the program and tip-off the campaign with
a $10,000 donation to PCA Louisiana. The press conference concluded as
Roy hosted a basketball clinic for New Orleans-area families who were
invited to attempt free throws, three-pointers and slam dunks as part
of the 8,000 square feet of interactive basketball-themed activities
at the NBA Jam Van presented by Wrigley's.

"Wrigley and the NBA have a long history of community service
contributions so we're honored to launch the Wrigley's Double-Double
Challenge during this weekend push to help revitalize family,
educational and recreational programs in post-Katrina New Orleans,"
said Paul Chibe, Wrigley's Vice President Consumer Marketing - North
American Gum. "Wrigley associates nationwide are energized by the
company's participation in this All-Star effort and the opportunity we
have to help this community and thousands around the country."

"The launch of the Wrigley's 'Double-Double Challenge' is a
significant effort to help support PCA America and increase awareness
for child abuse and neglect," said Kathy Behrens, Sr. Vice President
of Community and Player Programs. "This $10,000 donation to PCA
Louisiana is just a starting point, and through the combined efforts
of Wrigley's and NBA Cares we hope this program will raise more
dollars and more awareness for the important work of PCA America."

"For more than 25 and 15 years respectively, Prevent Child Abuse
America has enjoyed fruitful partnerships with Wrigley and the NBA,"
said PCA America President and CEO, Jim Hmurovich. "This campaign is
the latest testament of both organizations' deep commitment to our
mission of preventing the abuse and neglect of our nation's children
and we are enormously grateful."

Funds raised through the Wrigley's "Double-Double Challenge" will
support the research, advocacy and outreach efforts of Prevent Child
Abuse America, the nation's leading organization dedicated solely to
preventing the abuse and neglect of our nation's children.

About NBA Cares

NBA Cares is the league's social responsibility initiative that
builds on the NBA's long tradition of addressing important social
issues in the United States and around the world. Through this
umbrella program, the NBA, its teams and players have committed to
donating $100 million to charity, providing a million hours of hands
on service to the community and creating 250 places where kids and
families can live, learn or play. NBA Cares works with
internationally-recognized youth-serving programs that support
education, youth and family development, and health-related causes,
including: UNICEF; the Make-A-Wish Foundation and the Global Business
Coalition on HIV/AIDS, Malaria and Tuberculosis.

About Prevent Child Abuse America

Prevent Child Abuse America, founded in Chicago in 1972, is the
nation's leading organization working solely to prevent the abuse and
neglect of our nation's children. Through its chapters in 42 states
and leading direct service program, Healthy Families America(R), in
more than 400 communities nationwide, Prevent Child Abuse America
helps provide healthy, safe and nurturing experiences for more than
100,000 families every year. For more information, please visit
www.preventchildabuse.org.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections
with a wide range of product offerings including gum, mints, hard and
chewy candies, lollipops, and chocolate. The Company has global sales
of nearly $4.7 billion and distributes its world-famous brands in more
than 180 countries. Three of these brands - Wrigley's Spearmint(R),
Juicy Fruit(R), and Altoids(R) - have heritages stretching back more
than a century. Other well-loved brands include Doublemint(R), Life
Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R),
Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme
Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool
Air(R) and 5(TM).

Wm. Wrigley Jr. Company
Jennifer Jackson-Luth
Manager, Marketing Communications
312-645-8876
jennifer.jacksonluth@wrigley.com
or
National Basketball Association
Carmine N. Tiso
Senior Manager, Marketing Communications
212-407-8208
ctiso@nba.com
or
Prevent Child Abuse America
Matt Feldman
Director of Corporate Partnerships
312-334-6861
mfeldman@preventchildabuse.org

Copyright Business Wire 2008