Responsys Revolutionizes Data-Driven Marketing With Industry's First Self-Service Data Integration Solution

SAN BRUNO, CA, Jul 06 (MARKET WIRE) --
Responsys, a global provider of on-demand email and marketing automation
solutions, today announced the availability of Responsys Interact(R)
Connect(TM), an easy-to-use integration tool that allows marketers to
define, schedule, and automate data transfers between external systems and
the Responsys Interact campaign management platform. By using a web-based
UI, Interact Connect eliminates the need for scripting and reliance on IT
resources, giving marketers increased transparency and control over how
customer data can be utilized to build timely, relevant, and automated
campaigns.

Having quick and easy access to data is a major barrier preventing
marketers from executing targeted and integrated campaigns. According to a
February 2009 Forrester Research report titled, "What's Your Web Data
Integration Strategy?," the term data integration "conjures feelings of
animosity and dread for numerous marketers who view integration as
something that belongs in the realm of their IT departments."

"Data integration used to be a complex and highly technical task that
required significant IT resources and time commitment," said Wilson Lau,
Online Marketing Manager at Trend Micro. "We expect Responsys Interact
Connect will give us the flexibility and control to effectively manage the
data integration between our in-house database and the Responsys system,
which is a key element to our automated and event-triggered campaigns."

"Leveraging customer and transactional data to drive campaigns is one of
the best ways to increase relevance, improve the overall customer
experience, and maximize results," said John Berkley, Vice President of
Product Marketing and Product Management at Responsys. "Responsys
Interact Connect allows for easier sharing of data, providing marketers
with a complete and uninterrupted view of their customers at every
interaction point. Companies that implement this solution will see
significant advances in their ability to drive innovative and high-impact
campaigns, as well as reduce their ongoing reliance on IT."

Availability

Built on the industry-leading Responsys Interact(R) platform, Responsys
Interact Connect is available today. For more information, visit:

http://www.responsys.com/solutions/interactconnect

About Responsys

Responsys is a leading global provider of on-demand marketing solutions
that empower businesses to market more effectively through email, web,
print, mobile, and social media channels. Since 1998, Responsys' hosted
solutions have served as proven alternatives to expensive, on-premise
marketing software, helping companies across industries improve the
efficiency, effectiveness, and profitability of global marketing
operations. Responsys leverages proven methodologies, current best
practices, and open technology to offer marketer-centric products and
services designed to drive the fastest return on investment (ROI) in the
marketing industry. Headquartered in San Bruno, California, Responsys is
trusted by leading brands such as Avis Europe, Continental Airlines,
Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Men's Wearhouse,
Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit
http://www.responsys.com.

Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720
Email Contact

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