HYDRIVE Succumbs to Consumer Pressure -- Adds Another Energy Chew Flavor

RYE, NY, Jul 13 (MARKET WIRE) --
After two months of consumer protests, the management of HYDRIVE Energy
LLC, has finally given in and launched an additional flavor of their
wildly popular HYDRIVE Energy Chews.

"We originally only wanted to do one flavor," said Brian O'Byrne,
HYDRIVE's CEO. "After all we're just a small company and really busy
rolling out our energy drinks. Launching a totally new form of energy was
hard work and one flavor seemed like all we could manage." But response
to the Orange Burst flavor was so outstanding that HYDRIVE knew the only
way to quell the angry mob protesting daily outside their offices was to
give the people what they really wanted -- a second flavor of chews.

"I was sitting there listening to an old Chuck Berry song when it hit me,"
said Mike Weinstein, HYDRIVE's Chairman and Energy Czar. "But when I told
our marketing head, Charly-Ann, about my idea, she said that it was a bad
idea to name it Chuck and suggested Berry instead. That's why we pay her
the big bucks."

HYDRIVE Berry Burst Energy Chews, just like Orange Burst, come in foil
pouches containing 4 individually foil wrapped chews. Each pouch delivers
the same energy as an energy drink or energy shot but in a convenient
edible form.

HYDRIVE Energy Chews are supported by national television advertising
(view the commercial at www.hydriveenergy.com). They also have all the
usual boring stuff like POS, sampling programs, banner ads and the
obligatory pages on Facebook and Twitter. HYDRIVE Energy chews are
rolling out this summer across the nation and are available at all sorts
of cool stores and truck stops as well as on-line.

About HYDRIVE ENERGY LLC

HYDRIVE ENERGY LLC was founded in 2006 by beverage executives Mike
Weinstein (former CEO Snapple Beverages) and Brian O'Byrne (former CEO
Yoo-hoo/Orangina). The company is headquartered in Rye, N.Y. and is
focused on bringing healthier energy products to market. Their
non-carbonated HYDRIVE Energy Drinks are sold in over 15,000 stores
across the U.S (the Northeast, Mid-Atlantic, Midwest and pretty soon lots
of other Red and Blue states). They provide a delicious, hydrating energy
lift with just 30 calories per bottle. HYDRIVE Energy Chews were launched
in May of 2009. For more information, visit www.hydriveenergy.com.

Charly-Ann Melfi
HYDRIVE Energy LLC
ca@inov8bevco.com
914-925-9100 x105

Samples upon request

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