New Affordable Nutrition Index is First Measurement Tool to Evaluate Affordable Nutrition

Campbell`s® Healthy Request® Condensed Vegetable Soups Ranked Among Top
Affordable, Nutritious Options

DENVER--(Business Wire)--
A new food rating system that analyzes both nutrition and cost value of food may
now make it easier for people to find budget-friendly, nutritious foods in
today`s tough economy. The Affordable Nutrition Index (ANI), unveiled today at
the American Dietetic Association`s Food and Nutrition Conference and Expo by
leading nutrition expert Adam Drewnowski, PhD, professor at the University of
Washington, is the first and only tool that assesses food`s nutritional profile
and cost value to create a nutrition-value-per-dollar score.1

The ANI is guided by recommendations in the U.S. Dietary Guidelines for
Americans and calculates a food score based on nine essential nutrients to
encourage (protein, fiber, iron, calcium, potassium, magnesium, and vitamins A,
C and E) and three nutrients to limit: saturated fat, added sugars and sodium.

Nearly 300 commonly eaten foods including fresh vegetables, fruits, grains from
an independent food intake frequency questionnaire,2 and various convenience
foods, including a variety of Campbell`s® soups, were assessed in the study.
Results showed that dark colored vegetables, certain fruits and vegetable soups
were among the most affordable, nutritious foods.

"In today`s economy, more people are making food choices based solely on cost,
so it`s important to guide them on ways to get nutritious options without
hurting their wallets," said Drewnowski. "It is important to identify a wide
range of affordable, nutritious choices that can help people build a balanced
diet that fits their lifestyle and budget."

Vegetables and Vegetable Soups Get Top Scores for Nutrition and Value

In Drewnowski`s analysis, the ANI ranked two dozen soups as comparable to - and
in some cases, higher than - many common fruits and vegetables. Drewnowski
concluded that based on nutrition and price value, vegetable soups can be a
convenient way to help people eat a more healthful, yet affordable, diet
consistent with Dietary Guidelines. This new research further validates the
importance of including affordable choices across multiple categories of
nutritious fresh and prepared foods.

Among the specific findings:

* Carrots, sweet potatoes and broccoli were at the top of the ANI scale; oranges
and bananas were the top-scoring fruits in the index.
* Twenty-five Campbell`s soups followed closely on the ANI scale, particularly
condensed vegetable soup varieties that are lower in sodium, like Campbell`s®
Healthy Request® condensed vegetable soup, which is certified as heart-healthy
by the American Heart Association, and Campbell`s® Tomato soup, which recently
underwent a 32 percent reduction in sodium and is one of the top-selling soups
in the United States.
* Other fresh or cooked vegetables (peas, string beans, squash, lettuce) and
fresh fruits (raspberries, blackberries, strawberries, grapes, nectarines,
apples) were also highly ranked.

Drewnowski`s research indicates that food, nutrition and price are typically
viewed independently by experts. He believes a more inclusive concept of
nutrition-per-dollar must be embraced broadly by health experts and the
government, as it more accurately reflects the way people actually make food
decisions.

"The obesity epidemic in this country has the potential to get even worse if
people are unable to find nutritious choices they can afford and that also fit
with their lifestyle," said Drewnowski. "I`m hoping the Dietary Guidelines set
to be released in 2010 will include the importance of affordable nutrition in
its recommendations."

Drewnowski points out that soup has added value and appeal for people because it
can easily be found in most supermarkets and local convenience stores, is simple
to prepare and highly satisfying. Plus, there are many varieties to choose from,
which helps make affordable menu planning enjoyable.

"Ease, familiarity and enjoyment are critical to developing lifelong habits,"
said Drewnowski. "If nutrition and health professionals can get people to
include affordable, nutritious and convenient foods as part of a balanced diet,
we have moved them a step in the right direction toward healthful eating."

More About The Affordable Nutrition Index (ANI)

The ANI incorporates the nutrient density of individual foods and beverages as
measured by the previously validated "Nutrient Rich Foods Index"3 also created
by Dr. Drewnowski. It combines this index with price data from the Center for
Nutrition Policy and Promotion (CNPP) 2001-2002 database, a 2008 survey of
Seattle supermarkets and soup prices from Campbell Soup Company,4 which also
supported this research by Dr. Drewnowski at the University of Washington. All
foods were graphed on the index to assess their nutritional benefits and cost.
Higher scores in the index indicate more nutritional value for the dollar.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality
foods and simple meals, including soup, baked snacks, and healthy beverages.
Founded in 1869, the company has a portfolio of market-leading brands, including
"Campbell`s," "Pepperidge Farm," "Arnott`s," and "V8." For more information on
the company, visit Campbell`s website at www.campbellsoup.com.

1 Drewnowski A, Rehm CD. Affordable Nutrition Index: Nutrient Profiling of Soups
Using Nutrient Rich Foods (NRF) Index and Food Prices Data. Center for Public
Health Nutrition, University of Washington, Seattle, WA. Presented at ADA`s Food
& Nutrition Conference & Expo. 10/19/09.

2 Food Frequency Questionnaires (FFQ), The Cancer Prevention Research Program,
Fred Hutchinson Cancer Research Center, Seattle, WA; accessed at
http://www.fhcrc.org/science/shared_resources/nutrition/ffq/index.html.

3 Fulgoni VL, Keast DR, and Drewnowski A. Development and Validation of the
Nutrient-Rich Foods Index: A Tool to Measure Nutritional Quality of Foods.
Journal of Nutrition, 2009; 139: 1549 - 1554.

4 IRI Scantrak Avg Price Per Unit 52 weeks ending Dec. 31, 2008.

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Campbell Soup Company
Juli Mandel Sloves
856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Emily Jane Watt
312-988-2212
ejwatt@webershandwick.com

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