Quattro Wireless and Mobext Partner on Advanced Mobile Analytics

Initiative Will Give Brands Deeper Insights into Mobile Campaigns
WALTHAM, Mass.--(Business Wire)--
Quattro Wireless (www.quattrowireless.com), mobile`s largest premium ad network,
and Mobext, the mobile marketing arm of Havas Digital that provides data driven
advertising solutions within the mobile channel, have formed a strategic
partnership focused on mobile analytics.

Analytics in the mobile space are still immature, and this partnership aims to
bring more sophisticated analytic tools to help brands understand better what
mobile contributes to their overall campaigns, resulting in great mobile
experiences for consumers and improved mobile results for leading brands. This
partnership expands on Quattro Wireless` and Mobext`s joint initiatives over the
past 1-1/2 years for clients including Amtrak, Kmart, Choice Hotels, Volvo and
McDonald`s. These initiatives have included custom mobile site sponsorships,
unique mobile advertising programs, and creation and hosting of advertiser
campaign sites.

"We chose to work with Quattro Wireless because they are uniquely positioned as
the premier ad network and the one that our clients want to advertise on," said
Phuc Truong, Managing Director of the U.S. for Mobext. "Quattro Wireless has an
analytical mindset, mobile-specific expertise, technology, integration and
resources to deliver on the partnership. We share a close collaboration that
fosters innovation and one of the exciting aspects of our expanded partnership
is the ability for Mobext to get early access to Quattro Wireless` new product
roll-outs and their Innovation Lab, which we can use to create and test new
mobile experiences."

As part of the agreement, Mobext will incorporate mobile campaign data into
Artemis, the Media Contacts master data warehouse so that clients can link
online and mobile campaign results. Artemis is a proprietary marketing decision
support system that, unlike some of the less sophisticated reports advertisers
may receive from ad servers, provides detailed reporting right down to the user
level. While personally-identifiable information is not stored, tracking at this
level provides greater insight and return on investment.

The agency has found that clients are eager to integrate mobile into their
overall digital media strategies, both to compare relevant metrics like click
rates and engagement rates and to understand how the unique behaviors of the
mobile consumer can improve overall campaign results.

"Quattro Wireless not only operates the best performing ad network, but we are
also able to easily implement the sophisticated measurement tools required for
an advanced mobile analytics program," said Steven Rosenblatt, Senior Vice
President of Ad Sales for Quattro Wireless. "We are pleased to be partnering
with one of the leading mobile agencies to provide additional value not only to
their clients, but also to the industry as a whole."

Quattro Wireless is mobile`s largest premium ad network, powering mobile
strategies for Fortune 500 brands, direct marketing leaders and category-leading
publishers and application developers, including Proctor & Gamble, Toyota,
American Express, WHERE, the NFL and many others. With sophisticated technology
and exclusive partnerships, Quattro creates unrivaled reach, consumer engagement
and efficiency for advertisers.

About Quattro Wireless

Quattro Wireless, mobile`s trusted ad network, leverages sophisticated
technology and exclusive premier partnerships to create unrivaled reach,
consumer engagement and efficiency for today`s marketers and advertisers.
Quattro is dedicated to delivering service excellence and turnkey solutions to
optimize digital performance across all channels (mobile web, SMS, applications,
video) and platforms (iPhone, Pre, Blackberry and Android). Fortune 500 brands
and direct marketing leaders seek Quattro`s global reach, dynamic targeting,
advertising innovation and transparent practice. Category-leading publishers
leverage Quattro`s proprietary platform to realize the economic power of the
mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and
is headquartered in Waltham, Mass. For more information, please visit
www.quattrowireless.com.

About Mobext

Mobext is the mobile marketing network of Havas Digital, the umbrella holding
company that manages all Havas Media's interactive companies. Mobext was
launched in 2006 as the first agency and strategic consulting company to offer
specialized services within the international mobile marketing arena. The
network's main mobile marketing services include; messaging applications, mobile
internet consulting and development; WAP planning and buying; mobile video,
services and applications amongst others. Mobext currently operates in the US,
Spain, France, UK, Portugal, Mexico, Brazil, Argentina and Chile. Mobext works
with a large list of blue chip clients globally such as Barclays, Bimbo, Coty,
Grupo Prisa, Nike, Pikolin, Planeta d'Agostini, Spanair, Telcel, Toyota, and
Warner to name a few.

Global Results Communications (GRC)
Valerie Christopherson or Lora Friedrichsen
949-681-8083
quattro@globalresultspr.com

Copyright Business Wire 2009