Market Acumen(TM): The Cutting-Edge Business Learning Solution

Dynamic, Engaging, Ongoing Market Immersion
PALO ALTO, Calif.--(Business Wire)--
Frost & Sullivan announces the launch of a new online learning
program called Market Acumen(TM). This program is a subscription-based
offering from Frost & Sullivan's Career Best Practices division that
is delivered using an online portal to provide a desktop development
program. It is designed to empower participants with an excellent
understanding of vertical markets that is time efficient, current,
interactive and exciting.

Recently, Frost & Sullivan surveyed Fortune 1000 executives on
their barriers to growth and the results revealed there is a growing
demand for solutions that deliver commercial awareness to the
workforce. Through the use of Market Acumen(TM), participants will
increase their market awareness, recognize key business dynamics
affecting different sectors, develop improved strategic thinking, and
understand client concerns.

"The message from CEO's is clear, they expect well informed,
motivated employees who have a desire to learn and be creative.
Integrating Market Acumen(TM) into your corporate culture will help
drive the results to bring a differentiating factor to your employee
base. There is no other program that provides this form of dynamic,
engaging development to raise your teams to the next level," notes
Frost & Sullivan's Vice President, Career Best Practices Richard Sear.

To commence the launch of this learning solution, Market
Acumen's(TM) first program will cover the evolving world of Unified
Communications. For more information on this program and to learn more
about Market Acumen(TM), send an e-mail to Mireya Castilla, Corporate
Communications, at mireya.castilla@frost.com, with your full name,
company name, title, telephone number, city, state, country and e-mail
address. Upon receipt of the above information, an overview will be
sent to you by e-mail.

Market Acumen(TM) programs offer: new market insights and
strategies added throughout the year, 24/7 accessibility via the
Internet, interactive modules to engage the audience and drive
learning, and scalability up to the entire workforce.

Each module will focus on current market trends within each
vertical, drivers and restraints of that market, and the direction the
market is moving. Additionally, the modules intend to provide a
detailed level of information on the overall market ecosystem that
enables the participant to stay on top of market changes and provide
stronger value for his or her employer. Modules are constantly updated
to reflect market movements, thereby making this solution dynamic.

In order to promote information retention, Market Acumen(TM)
includes, but is not limited to: video introduction, audio narration,
custom graphics, custom animations, user interactions, and
comprehensive examination. Full testing is integrated into each
section to reinforce what the participant learned.

Continually, the Market Acumen(TM) approach provides participants
with improved performance through increased market awareness and a
comprehensive understanding of client concerns to drive business
development.

Market Acumen(TM) is ideal for new employee orientation, talent
assessment, sales force alignment, marketing professionals, overall
employee learning, mergers and acquisitions that require assimilating
into a different market, new market expansion for a company, financial
and business investment community, universities and academic
institutions.

Frost & Sullivan, the Global Growth Consulting Company, partners
with clients to accelerate their growth. The company's Growth
Partnership Services, Growth Consulting, and Career Best Practices
empower clients to create a growth focused culture that generates,
evaluates, and implements effective growth strategies. Frost &
Sullivan employs over 45 years of experience in partnering with Global
1000 companies, emerging businesses, and the investment community from
more than 30 offices on six continents. For more information about
Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

Frost & Sullivan
Mireya Castilla, 210-247-3830
Corporate Communications - North America
F: 210-348-1003
mireya.castilla@frost.com

Copyright Business Wire 2008