Nectar, UK Loyalty Card Operator, Selects Kognitio WX2 Virtual Data Warehouse Appliance...

Nectar, UK Loyalty Card Operator, Selects Kognitio WX2 Virtual Data Warehouse
Appliance to Transform Data Analytics
LMG deploys WX2 in massive 8TB implementation; faster insights in fraction of
time, targeting customer buying patterns

MARLOW, United Kingdom, Feb. 26 /PRNewswire/ -- Kognitio, a leading global
provider of business intelligence (BI) and data warehousing solutions, today
announced that Britain's Loyalty Management Group (LMG) has chosen Kognitio's
WX2 analytical Relational Database Management System (RDBMS) to underpin its
recently launched insight and communication division. Responsible for customer
loyalty programs such as the Nectar card in the UK and Air Miles in the Middle
East, LMG's data analytics operations team selected WX2 after proving its
capability in a benchmark comparison against other industry-leading solutions.
LMG has deployed WX2 across eight terabytes (TB) of data on industry-standard
HP hardware to deliver new standards in customer data analytics and insight.
By using Kognitio's WX2, LMG will gain a deeper understanding of
customers' purchasing patterns, including cross-purchasing, in less time than
previously thought possible. In addition, LMG will be able to offer its
largest client, Sainsbury's, a series of analytical dashboards giving
Sainsbury's FMCG suppliers the ability to analyze a broad range of data to
help them better understand what customers buy. Armed with that knowledge,
they can develop detailed promotions intended to target specific groups of
customers and drive sales.
"We undertake extremely complex analytics on behalf of our customers and
it was crucial to LMG that we partner with a company that could deliver the
data warehouse system to meet our demands. Kognitio's WX2 exceeded our
expectations," said Fiachra Woodman, IT Director at LMG. Woodman noted that
LMG selected WX2 based on its flexibility, scalability, power and, ultimately,
its ability to deliver accurate analytical performance.
Taking advantage of WX2's unique multiple deployment options, LMG has
installed WX2 as a virtual data warehouse appliance, dispensing with the need
for costly, proprietary hardware as well as ongoing maintenance expenses
traditionally associated with supporting such specialized infrastructures.
WX2's flexibility has allowed LMG to roll out several distributed virtual
appliances, using 5TB for analytics, 2TB for testing, even using 1TB for
business continuity/disaster recovery of mission-critical data.
Thanks to its unique design, Kognitio WX2 delivers an extremely high level
of performance that allows deep, detailed analyses on vast amounts of data in
a fraction of the time required by other solutions. At the same time, WX2
also offers firms a low total cost of ownership (TCO) in terms of development,
management and system expansion.
"We are very proud to serve the needs of such a well respected company as
LMG. This was a straight competition between Kognitio WX2 and other data
warehouse appliance technologies and it was based upon a combination of
scientific comparisons," commented Roger Llewellyn, CEO at Kognitio. "LMG
chose to adopt WX2 on the basis of performance and flexibility and on their
belief that Kognitio has the correct resources, knowledge, and approach that
will enable them to achieve new, more demanding objectives."
About Kognitio
Kognitio (http://www.kognitio.com) is an innovative, technology-rich
company, providing leading-edge solutions to business problems that require
the acquisition, rationalization and analysis of large or complex data.
Kognitio's WX2 is the industry's fastest and most scalable analytical database
on the market, giving firms the ability to turn their raw data into valuable
business insight fast, and empowering its customers to realize comprehensive
answers to critical business questions.
Globally headquartered in Marlow, UK, with North American headquarters in
Chicago, Kognitio delivers competitive advantage to its clients across a wide
range of industries, including telecommunications, financial services and
utilities. More information is available by phone at 847.251.5305.
About Loyalty Management Group
LMG is based in the United Kingdom and develops, owns and manages large
retail-based customer reward programs and provides customer data driven
marketing services to retailers, FMCGs and service providers worldwide. The
group owns and operates the Nectar brand, the United Kingdom's largest
customer reward program. It also majority owns the Air Miles programme in the
Middle East as well as owning the Air Miles trademark around the world. It
employs approximately 250 staff at its HQ in London and has operations in
Newcastle, England and Mumbai, India.
For more information about LMG, please visit http://www.loyalty.co.uk.
SOURCE Kognitio

John Thompson of Kognitio, +1-773-908-6357, john.thompson@kognitio.com; or
Steve Friedberg of MMI Communications, +1-610-518-7474,
steve@mmicommunications.net, for Kognitio