Christian Audigier Announces the Grand Opening of His Newest Ed Hardy(R) Store in...

Christian Audigier Announces the Grand Opening of His Newest Ed Hardy(R) Storein Los AngelesLOS ANGELES, Nov. 29 /PRNewswire/ -- Expanding into an indoor malllocation for the first time, "Godfather of Street Chic" Christian Audigiertoday announced the Grand Opening of his newest store at Los Angeles' BeverlyCenter, the largest grossing and premier trendsetting marketplace in LosAngeles.

The Beverly Center opening marks the rapidly growing Ed Hardy retailcollection's expansion into an indoor mall venue. Ed Hardy retail locationson New York's SOHO and Meat Packing District and on Melrose Avenue in LosAngeles are well known for their distinctively fun, California garage-themedshopping experiences. The new 1,000 square foot Beverly Center store, designedby OCA Architecture, takes the Ed Hardy shopping experience to new heights bycombining additional elements of style, shopping ease and visual merchandisingwith Ed Hardy's proven street location formula.

"This is an important first step in our national retail roll-out plan andwe could not have picked a better venue than the Beverly Center, acclaimed asboth a retail volume and style powerhouse," said Henry R. Mandell, Presidentand COO of Shop on Stage, Inc., Christian Audigier's retail holding company."Retail mall expansion is critical to our building of new geographic marketsand to be closer to our customer base. This is just the first step in ournational presence in the top mall retailing locations around the country whichwill unfold in the next few years," concluded Mandell.

Audigier's Shop on Stage, Inc. operates ten Ed Hardy or Christian Audigierstores in New York, Los Angeles, Miami and Tucson. The company has madecommitments or indications for new stores in San Francisco, Las Vegas, Dallas,Houston, Atlanta, New York-Long Island and Boston for 2008. An additional 8-10store openings are planned each year in 2009 and beyond.

The grand opening event begins at the store on Saturday, December 1st at3:00pm, and concludes at 9:00pm. The party will be hosted by the designer andowner Christian Audigier himself, with two very special guests, the rappersLil Wayne and Baby a.k.a. Birdman of the renowned Cash Money Millionaires ofCash Money Records. Special guest DJ Jahi Sundance will be on hand spinning amix of house, hip hop, and rock and roll, with true Christian Audigierattitude. Nine of Los Angeles' top models, styled by French born, AngeliqueMas, Christian's creative director and head fashion stylist, will representAudigier's three famed brands, Ed Hardy(R), Christian Audigier(TM), andSMET(TM). Christian's new web-based magazine, http://www.CALIVETV.com, will bein-house covering the event, in addition to 944 Magazine, and Wire Image.

"Our Beverly Center store, our first indoor center location, will bringthe Ed Hardy brand directly to the sophisticated, life-loving consumer in theheart of my city," stated Christian Audigier. "Our urban, fashion savvyconsumer who now shops the exclusive, super-premium and luxury stores offeredat the Beverly Center will now have a great Ed Hardy experience as well."

Food and drink specials will be provided by Ed Hardy Energy Drinks and EdHardy Structured Water, along with The Wave Restaurant, the acclaimed BeverlyCenterLas Vegas style lounge. Adam Saaks, internationally recognized cutourestylist, will create intricate T-Shirt designs, custom cut to the body ofparty guests on request. Surprise giveaways, red carpet, and celebrity guestsincluded throughout the evening.

About The Christian Audigier Companies

In less than three years, the Audigier companies, including the Ed Hardy,Christian Audigier, Smet and Crystal Rock brands, an on-line retail operationand over ten owned branded retail stores in the United States have grown froma start-up to over $115 million in revenue. These companies are headquarteredin Culver City, California. Further information may be obtained athttp://www.donedhardy.com, http://www.christianaudigier.com,http://www.smetshop.com or by contacting Carol Leffler at carol@donedhardy.comEd Hardy is a trademark of Hardy Life LLC, licensed to Nervous Tattoo,Inc. Christian Audigier is a trademark of Christian Audigier, Inc. Smet is atrademark of Blood for Blood, Inc. All other trademarks are the property oftheir respective owners.SOURCE Ed HardyCarol Leffler of Ed Hardy, cell, +1-323-630-2962, carol@donedhardy.com