FRANKFURT, March 27 German broadcaster
ProSiebenSat.1 has bought a 20 percent stake in U.S.
online video maker Collective Digital Studios (CDS) to win more
viewers in the global video market.
CDS produces, distributes, and markets videos via websites
such as Google's YouTube and generates almost a billion
video views per month with 600 channels and more than 100
million subscribers, ProSieben said in a statement on Thursday.
Its formats include "The Annoying Orange," "Epic Meal Time"
and "FreddieWong/Video Game High School."
ProSieben, whose own Studio71 has more than 100 million
video views per month, did not disclose how much it was paying
for the stake in CDS.
With consumers increasingly using smartphones and tablet
computers to watch videos and listen to music, broadcasters such
as ProSieben and its rival RTL Group are
expanding their online media offerings to win viewers.
On Wednesday RTL Group owner Bertelsmann said RTL
saw its online video views jump 143 percent to 16.8 billion in
2013, up from 6.9 billion in 2012.
ProSieben has said it expects the amount of time that
consumers on average spend watching online videos every day to
double to 40 minutes by 2018 from a current 20 minutes. This
will come on top of regular TV watching.
Anticipating this trend ProSieben set up its own
multichannel network, Studio71, in August last year to bundle
its Internet production activities.
(Reporting by Harro ten Wolde; Editing by Elaine Hardcastle)