December 8, 2011 / 3:11 PM / 6 years ago

Publicis lands Sprint advertising deal

PARIS, Dec 8 (Reuters) - Sprint, the No.3 U.S. mobile provider, said on Thursday it awarded a global advertising contract to Digitas, a unit French advertising group Publicis.

Financial terms were not disclosed.

According to research firm Kantar Media, Sprint spent over $1 billion on advertising last year and another $647 million in the first eight months of 2011.

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