PARIS Feb 13 Advertising agency Publicis
fell short of its annual growth target after a
slowdown in emerging markets such as China and India caused the
fourth quarter to end with a whimper.
Publicis, which is working to complete a $35 billion merger
with U.S. rival Omnicom to create the world's biggest ad
group, said the weakness was temporary and predicted a rebound
to 4 percent organic sales growth in 2014.
Publicis also said on Thursday that it aimed to keep
improving its operating profit margins this year, which rose to
16.5 percent from 16.1 percent in 2013 despite the
"disappointment" on growth.
"This is not a reversal of the market," said Chief Executive
(Reporting by Leila Abboud and Gwenaelle Barzic; Editing by