PARIS Oct 16 French ad group Publicis
, which is merging with U.S. peer Omnicom Group
, stuck to its target for higher full-year organic sales
growth on Wednesday despite a slowdown in the third quarter on
weaker emerging markets.
Publicis said it expected a further improvement in growth
next year following the expected completion of the merger in the
first quarter of 2014, underpinned by demand in the United
States and expansion in digital advertising.
"Caution is required particularly since the global economic
situation has come under the threat of government shutdown in
the U.S.," Chief Executive Maurice Levy said. "We are
nonetheless confident about 2013."
Publicis and Omnicom unveiled plans in July to combine to
create the world's biggest advertising group, worth $35.1
billion, in what they presented as a "merger of equals".