HAMBURG, Germany, April 18 German sportswear
maker Puma named Bjoern Gulden, head of Danish
jewellery brand Pandora, as its new CEO on Thursday,
as part of its biggest restructuring in 20 years.
"I am absolutely convinced that Bjoern Gulden is the perfect
fit to lead Puma through its continuing restructuring and
transformation program," Puma chairman Jean-François Palus said
in a statement on Thursday.
Previous CEO Franz Koch stood down at the end of March after
less than two years in charge as controlling shareholder PPR
, to be known as Kering, implemented management changes
at the group in a bid to halt falling profits.
(Reporting by Victoria Bryan; Editing by Maria Sheahan)