FRANKFURT May 31 German sports apparel firm
Puma said it has appointed Andy Koehler from crosstown
rival Adidas as its new chief operating officer,
completing a new line-up for top management.
Majority shareholder PPR has shaken up management
at Puma in a bid to improve profits at the group, which trails a
distant third behind Nike and Adidas in the market for
sports wear and equipment.
Koehler, previously head of global sourcing at Adidas, will
join on June 1 and will be part of the team under new CEO Bjorn
Gulden joins on July 1 from Danish jewellery chain Pandora