UPDATE 3-'Iron Man' helps Marvel soar past Wall Street

* Q2 EPS $0.37 beats estimates by 6 cents

* Q2 rev beats estimates

* Q2 publishing margins down

* Raises low end of full-year profit, sales forecasts

* Shares touch all-time high of $41.74 (Adds analyst comment, conference call details; updates share movement)

By S. John Tilak

BANGALORE, Aug 4 (Reuters) - Marvel Entertainment Inc (MVL.N) posted a quarterly profit that beat market estimates as it benefited from DVD and pay TV sales of its blockbuster self-produced movie "Iron Man," sending its shares to an all-time high.

The company, which released "Iron Man" and "The Incredible Hulk" in 2008, also raised the low end of its earnings outlook for the year.

"I think it's a good, solid, upside quarter," Wedbush Morgan Securities analyst Michael Pachter said. "There's nothing in there that's really a shock."

"Everybody knows the company has room to beat numbers and they're proving that each quarter."

Marvel beat profit estimates for the eighth straight quarter.

Second-quarter net income attributable to the company fell to $29.0 million, or 37 cents a share, from $46.7 million, or 59 cents a share, a year earlier. Revenue fell to $116.3 million. [ID:nWNBB8421] Analysts expected earnings of 31 cents a share, excluding exceptional items, on revenue of $106 million, according to Reuters Estimates.

However, second-quarter publishing margins were lower than last year, reflecting less-high-margin advertising income, Marvel said in a conference call with analysts.

Shares of Marvel pared some of their early gains to trade down 17 cents at $40.24.

Pay TV revenue from "Hulk" is expected in the second half of 2009, the company said.

Despite the two films last year, 2009 is a lull period for Marvel as it is not releasing any films of its own this year.