RPT-FEATURE-Debt-free Zara looks beyond pain in Spain

Mon Oct 27, 2008 8:04am EDT
 
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By Sonya Dowsett

ARTEIXO, Spain, Oct 27 (Reuters) - Retail sales in Spain are down around six percent and the textile industry has lost 70,000 jobs since last year, but investors can retain some hope for Spanish clothing retailer Inditex.

Even in a climate of enormous economic uncertainty and with a slumping home market, 20 of 29 analysts polled by Reuters Estimates have a "buy" or "outperform" recommendation on the stock.

Operating in a discretionary market and with Spain in dramatic slowdown, Inditex might be expected to suffer.

But analysts cite its lack of debt, tight control of the production process, geographical diversification, long-term growth prospects and attractive valuation as reasons to invest.

"Quality and safety at a good price," Goldman Sachs called the stock in a note earlier this month which added Inditex to its "conviction buy" list.

The company is best-known for its fast-to-market Zara brand, targeting the price-conscious consumer. Its model of high-speed delivery of almost real-time designs is so famous it has been cited by Harvard Business School as a case study.

While Spanish competitors like Adolfo Dominguez book sales falls of over 70 percent and clothing manufacturers like the makers of Lois jeans go to the wall, Inditex has kept up rapid expansion abroad.

A core strength is iron-like distribution control: every piece of Zara womenswear sold in nearly 1,500 stores worldwide passes through this cavernous distribution centre at the group's headquarters in the eucalyptus-clad hills of northern Spain.

A row of tartan coats awaits shipment to Kuwait while fur-trimmed bodywarmers are destined for Colombia. The same black dress is off to stores in Mecca and Miami.

Also giving Inditex flexibility in difficult times is a rapid response to trends. A vast white space, scattered with racks of clothing, lies in a different part of the complex. This is where every item of Zara clothing is designed.

A French-speaking Inditex employee chats on the phone to a Zara store. The instant feedback on trends and sales is passed on to designers, who adjust patterns accordingly, creating a constant stream of new designs.

Already Europe's biggest clothing retailer, outselling Sweden's H&M, Inditex's path of aggressive expansion abroad has propelled sales so it now vies for the top slot in apparel and accessories with Gap Inc. of the United States.

But while Inditex stock has lost around a third of its value since the beginning of the year, it has traded in line with Spain's blue-chip index and outperformed other leading retailers by around 6 percent.

NO DE-LEVERAGING NEEDED  Continued...

 

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