Starbucks now says will keep breakfast sandwiches
LOS ANGELES, July 25 (Reuters) - Starbucks Corp (SBUX.O: Quote, Profile, Research, Stock Buzz) said on Friday it would continue sales of hot breakfast sandwiches and that it changed the recipe to make their smell interfere less with the aroma of coffee.
Starbucks Chief Executive Howard Schultz had said in January that the company would pull hot breakfast sandwiches from stores later this year because customers complained about the overwhelming smell.
"We are not reversing our decision to replace the breakfast sandwiches, but rather we are continuing to evolve our food offerings," Starbucks said in a statement.
"We have made ingredient changes to the current breakfast sandwich lineup. We have found small ingredient changes that address the aroma issues of our current breakfast sandwiches, and have implemented these already," the company said.
Starbucks, which has been grappling with higher costs and slower customer traffic, is closing 600 underperforming stores by early next year to boost sagging results. (Reporting by Lisa Baertlein)
© Thomson Reuters 2008 All rights reserved
Ads by Career Builder
Account Manager / Sales Representative - Luxury Goods - Watches
Details: ...Florida for Luxury and Consumer Goods industries. Our...very fast growing and successful watch...providing great retail sales trainings, merchandising checks and precise inventory...
Jr. Project Manager / Recruiter - Technology, Media and Telecom
Details: ...custom surveys, and by attending events...time knowledge and insights into the...Technology, Media, Consumer Goods, Retail, Industrials, and Energy industries...
HR Manager- Training & Development (High End Consumer Goods)
Details: ...client is a leading Consumer goods organization that...care, cosmetics and other personal goods. Job description...Director of Training and development. Responsibilities...
DIRECTOR PROCESS IMPROVEMENT EXCELLENCE-SUPPLY CHAIN
Details: ...CLIENT WITH SUBSTANTIAL US AND GLOBAL GROWTH-HAS A NEED FOR...RESTRUCTURE ;OVERSEE ,LEAD , IMPROVE AND INITIATE LEAN, CONTINUOUS IMPROVEMENT...AN INTIMATE KNOWLEDGE OF RETAILING.







