Sony says cost cuts to offset yen's strength

TAIPEI, April 3 (Reuters) - Japanese electronics maker Sony Corp (6758.T: Quote, Profile, Research, Stock Buzz) said on Thursday the impact of the yen's strength on the company's profit will likely be offset by cost-cutting measures and increased orders.

Sony President Ryoji Chubachi told a news conference that for every one yen rise in the U.S. dollar, the company loses about 6 billion yen ($58.6 million).

"We will lower our production costs and accept more orders so that the impact of the firming yen on profits will not be that serious," he said. (Reporting by Baker Li; Editing by Edmund Klamann)