UPDATE-Dollar Financial Q1 profit beats Street view

*Q3 pro forma EPS $0.56 beats estimates

*Consolidated total revenue rises 17 pct

Oct 30 (Reuters) - Dollar Financial Corp (DLLR.O), a pay day lender and pawn shop operator, reported a higher first-quarter profit that topped analysts' consensus view, driven by a rise in consumer lending and check cashing revenue.

The Berwyn, Pennsylvania-based financial services company posted a quarterly profit of $13.4 million, or 55 cents a share, compared with $12.1 million, or 49 cents a share, last year. [ID:nWNAB5292]

Check cashing revenue rose 6.3 percent, while consumer lending revenue jumped 19 percent. [ID:nBw305928a]

Shares of the company closed up 14 percent at $9.90 Thursday on Nasdaq. (Reporting by Supantha Mukherjee in Bangalore; Editing by Deepak Kannan)