Migros, Coop continue to attract Swiss funds

* Banks report positive client inflows in H1

* Conservative risk model attracts Swiss clients

ZURICH, July 14 (Reuters) - Migros Bank and Coop Bank, the financial arms of Switzerland's best-known supermarket chains, continued to attract inflows in first half of 2009 as clients sought refuge in lenders perceived as being more conservative.

Risky investments, especially in the U.S. market for subprime mortgages, have hit many global banks hard.

In Switzerland, clients fled to smaller, less investment bank-driven banks at the expense of the likes of UBS (UBSN.VX) (UBS.N) which made the biggest loss in the country's corporate history in 2008. At Migros Bank, whose corporate brand is the most trusted by Swiss people according to a recent survey, client funds rose 773 million Swiss francs ($714 million), or 3.2 percent, to 24.8 billion.

"Migros Bank is firmly anchored to the Swiss market and enjoys a solid trust base. This allows sustained growth in client funds," it said in a statement.

Net inflows, which include funds, deposits and securities accounts, rose to 1.04 billion francs, Migros Bank said.

Separately, direct rival Coop Bank said on Tuesday client funds had risen 1.2 percent to 8.8 billion francs in the first half. "This result stems from the bank's conservative risk policy as well as the trust clients place in Coop Bank." (Editing by Dan Lalor) ($1 = 1.083 Swiss francs)