Ryanair picks GuestLogix in-flight sales devices

DUBLIN, Jan 4 (Reuters) - Europe's biggest low-cost airline, Ryanair (RYA.I), said on Friday it had chosen Canada's GuestLogix Inc (GXI.V) to provide handheld electronic devices for cabin crew selling on board merchandise to passengers.

Ryanair (RYA.L) did not give financial details for the deal but said the technology would be rolled out across the airline's fleet from April 2008 by which time it has said it will be operating over 160 Boeing 737-800 aircraft.

"Today's deal will mean we will improve our onboard product to better meet passenger needs," Ryanair (RYAAY.O) Deputy Chief Executive Howard Millar said in a statement.

"The technology will also allow for the launch of more new products, increasing our revenues."

GuestLogix Chief Executive Tom Douramakos said the deal meant its onboard retail system would now reach over 500 million passenger trips a year. (Reporting by Paul Hoskins; Editing by Paul Bolding)