* Britain seen with biggest online trade surplus of $1 bln
* eBay, Amazon, Zalando, ASOS leaders at pure e-commerce
* Sweden's IKEA, H&M exploiting online to grow faster
BERLIN, Jan 20 The value of online exports in
six of the top e-commerce markets will grow fivefold to $130
billion by 2020, with Britain currently generating the biggest
online trade surplus by selling more goods abroad, research
showed on Monday.
The study by London-based management consultancy OC&C and
U.S. search engine Google estimated the value of
cross-border online trade in the United States, Britain,
Germany, the Nordics, the Netherlands and France at $25 billion
E-commerce is expanding at breakneck pace, with online
retail sales in Europe seen doubling by 2018 to 323 billion
euros ($437.91 billion), market research firm Mintel forecasts.
"Over the next decade, online retail will become even more
international. This represents a great opportunity for retailers
by providing a new, capital-light approach to grow rapidly,"
OC&C partner Anita Balchandani said in a statement.
Britain, the most advanced e-commerce market in the world,
generated the biggest online trade surplus in 2013 of more than
$1 billion, OC&C estimated, followed by the United States with a
surplus of $180 million and Germany on $35 million.
While OC&C said U.S. online pioneers eBay and
Amazon were the top international players in pure
e-commerce, German online fashion retailer Zalando and British
rival ASOS were next in their ranking.
ASOS said on Jan. 14 that retail sales rose 38 percent to
335.7 million pounds in the four months to Dec. 31, helped by a
jump of 69 percent in Europe even as growth in the United States
and Australia slowed.
Swedish furniture retailer IKEA topped the OC&C
ranking of traditional players using e-commerce to speed their
international expansion, followed by fashion retailer H&M
and U.S. cosmetics seller Avon Products Inc.
German sportswear maker Adidas led the OC&C
ranking of brands which have used e-commerce to build their
international standing, followed by France's Louis Vuitton
and Hermes, and Britain's Burberry.