DETROIT (Reuters) - Audi AG (NSUG.DE) plans to increase marketing spending in the United States by up to 20 percent this year as it aims for a higher share of the world’s top luxury-car market, a board member said on Friday.
“We will not hit the brakes,” said Peter Schwarzenbauer, a member of Audi AG’s board, speaking to reporters ahead of the Detroit Auto Show.
Schwarzenbauer said Audi, the luxury unit of Germany’s Volkswagen (VOWG.DE), would spend a record amount on marketing in the United States in 2009, stepping up efforts even as rivals pull back amid the ongoing recession.
As part of its effort, Audi will advertise in this year’s Super Bowl, traditionally the most-watched event on American television. Last year, the German carmaker ran a Super Bowl ad for the first time in 20 years.
Reporting by Kevin Krolicki; Editing by Lisa Von Ahn