* Rockstar hired Goldman Sachs to explore options-source
* Options could include a sale of the company - source
* Potential suitors could be PepsiCo and Dr Pepper -report
(Rewrites with additional sourcing)
NEW YORK, Nov 19 The owners of Rockstar energy
drink retained investment bank Goldman Sachs (GS.N) to explore
options for the brand, including a possible sale, a source
familiar with the matter said on Friday.
Rockstar and Goldman were not available for comment.
Rockstar's founder, president and chief executive is Russ
Weiner, son of conservative radio talk show host Michael
The options under consideration include "a sale, going
public, new investment or selling debt," according to trade
publication Beverage Digest, which reported the news first.
If Rockstar does decide to sell itself, Beverage Digest
said interest could come from PepsiCo Inc (PEP.N), which
distributes Rockstar, and Dr Pepper Snapple Group Inc (DPS.N),
which does not own a large-scale energy drink.
Yet the publication said none of its sources had heard of
any sale talks going on yet with any company.
PepsiCo declined to comment. Dr Pepper could not be
Rival energy drink Monster, owned by Hansen Natural Corp
HANS.O, is distributed by Coca-Cola Co's (KO.N) sales
network. Hansen has also been the subject of persistent
(Reporting by Jessica Hall and Martinne Geller; Editing by
Robert MacMillan and Tim Dobbyn)