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UPDATE 1-Rockstar energy drink explores options
November 19, 2010 / 9:46 PM / in 7 years

UPDATE 1-Rockstar energy drink explores options

* Rockstar hired Goldman Sachs to explore options-source

* Options could include a sale of the company - source

* Potential suitors could be PepsiCo and Dr Pepper -report (Rewrites with additional sourcing)

NEW YORK, Nov 19 (Reuters) - The owners of Rockstar energy drink retained investment bank Goldman Sachs (GS.N) to explore options for the brand, including a possible sale, a source familiar with the matter said on Friday.

Rockstar and Goldman were not available for comment.

Rockstar’s founder, president and chief executive is Russ Weiner, son of conservative radio talk show host Michael Savage.

The options under consideration include “a sale, going public, new investment or selling debt,” according to trade publication Beverage Digest, which reported the news first.

If Rockstar does decide to sell itself, Beverage Digest said interest could come from PepsiCo Inc (PEP.N), which distributes Rockstar, and Dr Pepper Snapple Group Inc (DPS.N), which does not own a large-scale energy drink.

Yet the publication said none of its sources had heard of any sale talks going on yet with any company.

PepsiCo declined to comment. Dr Pepper could not be reached.

Rival energy drink Monster, owned by Hansen Natural Corp HANS.O, is distributed by Coca-Cola Co’s (KO.N) sales network. Hansen has also been the subject of persistent takeover speculation. (Reporting by Jessica Hall and Martinne Geller; Editing by Robert MacMillan and Tim Dobbyn)

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